Celebrity Interpretation of "Five Innovations" in Ma Yun's Yun Qi Conference Speech

The celebrity interpretation of Ma Yun's speech "Five Novelties" at the Yun Qi Conference is as follows:

First, Ma Yun put forward the main contents of the "Five Innovations"

1, new retail. E-commerce may be eliminated soon. Pure e-commerce is a traditional concept, and there will only be new retail in the future. Offline enterprises must be offline, and online enterprises must be offline. Only by establishing a new retail model with logistics and reducing the inventory of enterprises to zero can we touch the essence of logistics.

2. New manufacturing. The future pays attention to intelligence, personalization and customization. The second time was the IOT revolution. In the future, machines will replace points with data, and B2C will become customized on demand.

3. New finance. In the past 200 years, finance has supported economic development. In the future, finance will evolve from "28 theory" to "82 theory" to support the needs of small and medium-sized enterprises and consumers accounting for 80%. I hope to see the birth of real Internet finance, and the financial system based on data will produce a real inclusive finance.

4. New technology. After the emergence of mobile Internet, the birth of Internet-based and big data technologies has created countless imagination spaces for people.

5. New energy. Data is the first time that human beings have created their own energy. Data is something that is more valuable with more use.

Second, celebrities' interpretation of new retail

"Offline enterprises must go online and online enterprises must go offline." I understand that, in any case, you must have a physical store in the future. Internet can never replace physical stores, such as real-time experience, face-to-face interaction, and in-depth exploration of customer needs and services.

Especially in customer service, in order to improve service quality and provide customers with the ultimate service, there must be interactive links on the spot, because more details will basically only appear on the spot.

IKEA is a very typical case. In the interaction with customers, gradually cultivate their ability to better serve customers, and gradually improve their satisfaction with consumers, and then use the Internet as a tool to better promote their products. The so-called synchronous growth of enterprises and customers is like the relationship between people. When you influence a person, that person is also influencing you.

When enterprises are more and more suitable for target consumption, in fact, target consumers are more and more suitable for enterprises. So you can't just use the internet, you can't use physical stores.

Third, use the Internet to connect customers.

As long as we make good use of the Internet, we can build a community with integrated supply and demand, enter the demand chain and enter the lifestyle of customers. The emergence of the Internet not only brings products closer to customers, but also makes it easier for you to connect with customers' needs.

Let's go back to Ma Yun's sentence that "offline enterprises must be online, and online enterprises must be offline". Don't understand this as a simple O2O, but stand in the physical store as the core to understand, otherwise Ma Yun will not say that "e-commerce will soon be eliminated".