Combined with the materials, this paper analyzes how the old brands glow with new vitality in the new period from the perspective of cultural life.

Traditional culture is relatively stable and can change with time.

For traditional culture, the traditional culture carried by time-honored brands should be dialectically analyzed, which should not only criticize inheritance, but also innovate. It is necessary to inject the content of the times into traditional culture. For the new look of the new era.

We should correctly handle the relationship between inheritance, development and innovation. Develop innovation in inheritance and inherit in innovation.

We should base ourselves on practice and learn from others in the world.