How to Write a Network Marketing Plan-Types of Network Marketing Plan

How to Write a Network Marketing Plan-Types of Network Marketing Plan

The truly executable network marketing scheme is not immutable. As the planner of network marketing, we should always pay attention to these changes, adjust and optimize our scheme in real time according to the changes of market, industry and enterprise, and maximize the effect of our network promotion. Only a good network promotion scheme and an effective implementation team can achieve our expected results. So how to make a network marketing plan? Let's take a look at the formulation method of network marketing plan with me!

By analyzing the current situation of network marketing of oneself and competitors, the market is not static, and the truly executable network marketing scheme is not static. As network marketing planners, we should always pay attention to these changes, adjust and optimize our scheme in real time according to the changes of market, industry and enterprise, so as to maximize the effect of our network promotion. Only a good network promotion scheme and an effective implementation team can achieve our expected results.

1. List potential customers.

Know yourself and you will be invincible. Before making any network promotion plan, you must have a detailed understanding of yourself and your competitors. What are your strengths? In what ways are you inferior to your competitors? What did the competitors do? What are the competitors doing? What do they want to do next?

Who is our potential customer base? Further refine the relevant groups, such as age, gender, number, education, income, hobbies, online habits, etc. And make a network promotion plan according to the habits of the target group.

2. Choose the methods and strategies of network promotion.

According to the collected data analysis, determine the network promotion methods and strategies, and list in detail which network promotion methods will be used, such as search engine promotion, blog promotion, mass email marketing, QQ group communication, forum community posting, saving soft text propaganda, activity promotion, online advertising and so on. And analyze the advantages and disadvantages and effects of each network promotion method and how to implement it.

3. Work progress and personnel arrangement

A good plan also needs a good executive team to make a detailed plan schedule according to the plan, control the implementation process of the plan, list the promotion activities in detail, arrange specific personnel to be responsible for the implementation, and ensure the effective implementation of the plan.

What does the network marketing plan contain? 1. What problems will the plan solve, what goals will it achieve after implementation, and how much value will it create?

2. Who is responsible for creativity and compilation, who is the main executor and who is responsible for each implementation part?

3. What is the problem of promotion? What places and units need to participate in the implementation of the marketing plan?

4. Why do you want to put forward such a planning scheme, why do you want to implement it like this, and so on.

5. How is the time arranged and how long does it take to implement the marketing plan?

6. How to operate the series of activities, and how to solve and deal with the new problems encountered in the operation process in time?

7. How much money and manpower does this plan need? It's like fighting a war. Be careful.

Generally speaking, I think the network marketing scheme involves: website technology, marketing, network application, marketing planning and so on. Its main tasks are:

1. Analyze and summarize the current situation of enterprise network marketing, and determine the problems existing in the process of enterprise network marketing.

2, understand the enterprise's investment and expected return, confirm the goal of network marketing.

3. Analyze the competitors' effective competitive strategies and competitors' websites, including website function, website interface, website content, user experience, business process, etc. And get their competitive advantages and disadvantages. Enterprises should foster strengths and avoid weaknesses in the process of implementing online marketing.

4. Analyze the enterprise website, summarize the advantages and disadvantages of the website, and analyze the enterprise website mainly including website function, website interface, website content, user experience, business process, etc.

5. Formulate the strategic steps, implementation processes and specific operations of network marketing to ensure the orderly implementation of network marketing.

6. Optimize the shortcomings of the website, including user interface optimization, business process optimization, function optimization and search engine optimization. The purpose of user interface optimization and function optimization is to have a better user experience, business process optimization is to simplify the operation of users, and search engine optimization is to make enterprises get a good ranking in search engines.

7. A reasonable website operation can make the website develop healthily. The main work of website operation includes daily maintenance, website traffic analysis and website troubleshooting. The goal of website operation is to provide a safe, stable and convenient platform for enterprise network marketing.

8. Website promotion to let more potential customers visit the website. The main work of website promotion includes the implementation of search engine bidding ranking, online advertising, enterprise yellow pages promotion, portal website promotion, soft text promotion, blog promotion, email promotion and so on.

9. Track the implementation of online marketing and evaluate the marketing effect, analyze the advertising effect and website promotion effect of enterprises, analyze website customers, explore new demands, and guide and train enterprise employees. Proceed from reality, train enterprise employees in network marketing to improve work efficiency.

The role of network marketing planning Network marketing planning refers to the planning of an online business activity on behalf of people who want to achieve the expected goal, who have the professional knowledge of e-commerce network marketing and can provide traditional enterprises or network enterprises with service suggestions and schemes such as network project planning consultation, network marketing strategies and methods, and e-commerce implementation steps.

1, strategic positioning of network marketing scheme

The solution of network marketing is to solve the confusion and wait-and-see problem of business owners and network companies. Network marketing breaks the disadvantage that network technology companies pay more attention to technology than marketing, provides comprehensive network marketing planning for enterprises, conducts targeted network market research for enterprises, and carries out network planning in combination with their own development characteristics, so that enterprises can finally embark on the healthy development path of e-commerce.

It seems that we can make an online marketing plan in the early stage of enterprise online commerce, combine the actual situation of the enterprise with the traditional marketing strategy, combine the internet marketing strategy with the implementation of the strategy from the beginning, and analyze and implement it from a professional perspective from planning to website construction to the whole implementation of the project.

2. The connection function of network marketing planning

The network marketing scheme determines the future marketing mode to a great extent, so the proposal of network marketing scheme plays an important role in connecting the preceding with the following.

To this end, I put forward a benefit-oriented network marketing scheme, which is a comprehensive consulting network marketing solution that pays by effect. In a fair and just manner, I scientifically evaluate the effect of online marketing, and study and analyze the statistical data of the original website of the enterprise, so as to put forward an effective set of estimated value of online marketing effect, and use the well-known third-party data statistical system in China to track and monitor the effect of online marketing.

Types of network marketing programs The goal of network marketing is the same as that of traditional marketing, that is, to determine the expected goal after network marketing, formulate corresponding steps, and organize relevant departments and personnel to participate.

I suggest that when making the network marketing plan, we must consider whether it is consistent with the business strategic objectives of the enterprise, whether it is consistent with the business policy of the enterprise, and whether it conflicts with the existing marketing strategy. This requires the relevant personnel of the strategic decision-making layer, strategic management layer and business operation layer of the enterprise to participate in the discussion when making the plan and make the type of network marketing plan.

General network marketing includes the following five types:

1, sales-oriented network marketing scheme

The goal of sales-oriented online marketing is to broaden online sales for enterprises and provide customers with convenient and fast online sales points with the help of online interactivity, directness, real-time and globalization. At present, many traditional retail stores have set up online sales points, such as the online sales website of Beijing Book Building.

2. Service-oriented network marketing scheme

The goal of service-oriented network marketing is to provide customers with online services, and customers can consult and provide after-sales service remotely through online service personnel. At present, most information technology companies have established such websites.

3. Brand-based network marketing scheme

Brand-based network marketing aims to establish the brand image of enterprises on the Internet, strengthen direct contact and communication with customers, increase customer brand loyalty, cooperate with the realization of the current marketing objectives of enterprises, and lay the foundation for the subsequent development of enterprises. At present, most enterprise websites belong to this type.

4. Promotion network marketing scheme

The goal of enhanced network marketing is mainly to replace traditional marketing methods through network marketing, reduce marketing expenses, improve marketing efficiency, promote marketing management and improve enterprise competitiveness. For example, websites such as Dell and Haier belong to this type.

5. Mixed network marketing scheme

Hybrid network marketing aims to achieve the above goals at the same time. For example, Amazon established an online bookstore as its main sales website, created a world-famous website brand, and used new marketing methods to improve the competitiveness of enterprises. It is both a sales type, a brand type and an upgrade type.

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