Sculpture porcelain of Jingdezhen sculpture porcelain

Jingdezhen is famous for its abundance of porcelain and enjoy the reputation of the millennium porcelain capital! Jingdezhen has a long history of ceramics, because the local rich kaolin, so the firing of the porcelain has - thin as paper, sound like a musical instrument, bright as a mirror, white as jade characteristics, widely loved by the people.

Ceramic sculpture is a ceramic or porcelain as a molding material to shape the visible and touchable solid three-dimensional art image, is a reflection of social life, humanism, with independent aesthetic characteristics and aesthetic ideal of an art form, and the materiality of the ceramic clay through the kiln fire for the change and sure to cohesion into a work of art with vitality, and its craftsmanship and material characteristics permeate the entire process of modeling and creating Its craftsmanship and material characteristics permeate the entire process of modeling and creation, and shows a strong sense of mystery and unique artistic expression, is an irreplaceable type of art of other materials sculpture. It as an independent art, more with the form of speech, is a three-dimensional modeling, it must be more generalized, more concise, more simple expression of the theme. It is the art of fire, so ceramic sculpture is more robust than other sculptures, more to focus on the support point, modeling by the fire is more constrained. However, it is the kiln fire of more than a thousand degrees, burned out a variety of colorful, bright and eye-catching, withstand the weathering of ceramic sculpture art for ten thousand years. So ceramic sculpture at the same time is the perfect combination of clay and fire.

In the development of human civilization, sculpture porcelain has always been with mankind, some sculpture porcelain also has a double value, both as a work of art, but also a practical life utensils, it has become a decorative life, landscaping, purifying the soul of an indispensable work of art. Throughout the history of Jingdezhen sculpture porcelain and the status quo, people's love for it is gradually warming up, her market prospects are showing a good momentum, the development of ceramic sculpture for the creation of ceramic sculpture specializing in the study of the art workers is both an opportunity, but also a great challenge to talk about how to develop Jingdezhen sculpture porcelain at the following levels.

One, net talent, integration of resources: thousands of porcelain Jingdezhen fame is big enough, there is no problem, the problem is scattered in the full, small and full of ceramic production enterprises, decades as one day without innovative products, if we want to change the face, first of all, talent, to use the millennium porcelain Jingdezhen unique geographical advantages, the world net excellent ceramic specialists, scientific researchers and economic, Consumer psychology experts, composed of several production enterprises and the market closely linked to the Ceramic Research Institute and design and creation of the room, and all enterprises to reach a paid use, resources **** enjoy, by the enterprise under the plan order, the Institute is paid to design and create; second is the formation of the ceramic industrial park planning, will have a certain technological content and the production scale of the ceramic enterprises introduced into the industrial park, the formation of the agglomeration effect, especially in the energy-saving reduction of energy consumption, Pollution control and emission reduction resources **** enjoy, maximize the ceramic production enterprises to overcome energy consumption and pollution of the two major to life weaknesses, and constantly reduce production costs, and strive to improve economic efficiency, will be stronger and bigger enterprises.

Two, technological innovation, the development of new products: in Jingdezhen ceramic sculpture market, the market for the sale of sculpture porcelain generally exists in a single material, the subject matter is confined to the traditional, modeling is more constrained and many other issues, so that people's purchases are limited, in addition to Begonia Fugui is Haha Luohan, in addition to the bull is the heavenly maiden, although the expression of the people's life and career of a good, positive Attitude and ideals, but as a modern person, not inevitably some of the vulgar, more likely to cause aesthetic fatigue. So I think the development of Jingdezhen ceramic sculpture, first of all from the material and subject matter, should be innovative in these two aspects.

Molding method is relatively single, very few high school artists hand-formed works on the market, only Zhou Guofang, Yao Yongkang a few professors of some of the works of hand-formed method. Hand-formed methods are mainly divided into: clay coil building, clay molding and clay plate inlay and so on three kinds. Today's ceramic sculpture market is mainly sold in pieces of molded blank works, of course, also because this molding method is more suitable for mass production of finished products, but such works are the same, no novelty to speak of, there is no uniqueness. If the customer has a piece of hand-formed sculpture porcelain works, due to its free molding, shape more dynamic, smooth, natural and simple, it is more interesting and collection value. At the same time, her existence is unique, which means that her artistic value is higher, so the price is higher.

Jingdezhen delicate high white clay mixed with various colors of high-temperature coloring agent, this porcelain clay is called color clay. This clay colorful, easy to form, generally used to make some trinkets, small pendants, such as cartoon animation characters, very popular with young people. Because she is suitable for making cute cartoon images, so also called haha mud. She did not change color after firing, showing the original color of the mud, making color clay sculpture is very simple, using direct molding method, in the firing of good color clay trinkets mounted on the lanyard will be able to sell, this new variety of Jingdezhen ceramic sculpture, in Guangzhou, Shenzhen is very best-selling. Of course, the art of innovative products, should be closely linked with market development, marketing, consumer psychology, there should be a certain marketing model with which to develop appropriate marketing programs, so as to obtain a greater market share.

Three, find the right positioning, open up the market: First of all, according to the ceramic sculpture function, grade to find the right market positioning, in the face of different consumer groups to produce the corresponding sculpture products, standing in the forefront of ceramic creation and marketing, leading the market and consumption. Jingdezhen sculpture porcelain is mainly divided into export, domestic sales, gifts, travel souvenir porcelain, special order porcelain these five. Due to market share, sales channels, different consumer objects, sculpture porcelain production direction is different. Export products to the international market needs as a prerequisite; domestic products to art, economic, practical as a prerequisite; gifts require high artistic value, on behalf of the national style; tourism souvenir porcelain should have Jingdezhen local characteristics and typical symbolism, product exquisite, chic decor, adaptability and easy to carry; special porcelain is customized according to the needs of the customer to maximize the satisfaction of the customer's needs. According to the market demand for different positioning, and constantly explore new markets. Secondly, according to the different affordability of customers, to find the price positioning of ceramic sculpture products, to maximize the suitability of the needs of customers of all classes.

Four, strengthen publicity, expanding fame. At present, Jingdezhen ceramics publicity is very insufficient, most people only know Jingdezhen porcelain, Jingdezhen ceramic enterprises, workshops, pottery experts and created boutique are unknown, to a large extent, hindering the development of sculpture porcelain. In the 21st century of economic globalization, in order to maximize the occupation of the market, to dare to tout themselves, dare to recommend themselves, dare to distinctly play their own banner, especially to increase the publicity of contemporary outstanding artists and outstanding works of art, the image of the millennium pottery capital of jingdezhen, not only to have a bright ancient ceramic culture and art treasures, but also to have to push forward the new celebrities of the contemporary well-known and outstanding art everyone and brilliant art! Masterpieces, to make it become the contemporary Jingdezhen proud and proud of the business card, maximize its popularity. Both publicize outstanding artists and outstanding works of art at the same time, but also publicize the millennium pottery capital of Jingdezhen, can be said to be a two-for-one complement each other.

Fifth, innovative ways to optimize marketing: to vigorously open up new sales channels, such as network marketing. In today's era of rapid development of the network, technology and globalization, the entire ceramic sculpture market to successfully achieve their goals, must pay attention to carry out network marketing. Network marketing is a new type of marketing based on the Internet, that is, enterprises based on modern marketing theory, the Internet as the basic means, so as to achieve the marketing objectives of a marketing approach. It has a variety of functions such as information collection, information dissemination, sales promotion, sales channels, customer service and customer relations, web site promotion, and competition is fairer, broader horizons, communication is more effective, faster, closer relationships, more cost savings, marketing network is more powerful and other advantages.

Sixth, reduce way consumption, focus on packaging. This is one of the decisive factors in Jingdezhen ceramic sculpture can be sold far. Because ceramics, unlike other clothing, shoes and hats such commodities, ceramics by its material determines its fragility. And ceramics and beer transportation there is a difference: beer can only be short-distance transportation, because also have to ensure freshness. And ceramics do not have the problem of transportation time. So the ceramic packaging than the beer is more tightly, more shock-absorbing, anti-bump, more able to withstand the bumps on the road. Moreover, ceramic sculpture is a work of art, once there is damage, will cause incalculable losses.

Seven, listed financing, stronger and bigger. Jingdezhen ceramic enterprises to accelerate the development, must take the road of listed financing, the benefits of enterprise listing are:

1, access to a large amount of funds;

2, the company's major shareholders and social shareholders risk **** bear, can be dispersed risk;

3, increase the liquidity of shareholders' assets;

4, to reduce the bank loans, reduce operating costs;

5, improve the transparency of the company, increase the public's confidence in the company;

6, and greatly improve the company's visibility;

7, if a certain number of shares to managers and scientific and technological personnel, you can improve their work enthusiasm and creativity.

Jingdezhen fame is big enough, but so far there is no one ceramic enterprise listed, has been a serious constraint on the development of the contemporary ceramic industry in Jingdezhen, the government should be responsible for planning, integration of resources, and cultivate enterprises listed on the stock market financing. If some large-scale ceramic enterprises in Jingdezhen in the next 3-5 years, even if only one or two companies to take the lead in the listing, the enterprise stronger and bigger, will be able to revitalize the Jingdezhen sculpture porcelain in the past, which will drive the rapid development of the ceramic industry as a whole. In summary, Jingdezhen ceramic sculpture to further development, must be in the above many aspects of the courage, hard work. As a ceramic college to study ceramic sculpture students, the national porcelain to carry forward the responsibility has historically fallen on our shoulders, we must continue to improve artistic cultivation, pay attention to the combination of theory and practice, and strive to create a lot of excellent sculpture porcelain works for the community.