How to strengthen the international communication capacity building of China's media

The rational use of news and information is the key to political success. The rational use of news and information must follow the principles of news dissemination and strengthen the scientific control and utilization of various media. In particular, in the face of the pluralistic, instantaneous and diverse public opinion ecological environment of the present era, it is necessary to actively utilize the new media as the latest communication carrier, conform to the law of journalism, improve communication skills, take the initiative to set the agenda, and release information in a timely manner, in an effort to take the lead in the battle of public opinion.

Innovative foreign propaganda concept. The impact of new media on traditional news dissemination concepts is beginning to show. The new media is subject to the constraints of terminal display, user habits, etc., reflecting its own unique characteristics and laws of communication. Changing the concept of communication and exploring communication skills are related to the effectiveness of new media news propaganda and the competitiveness of new media. New media and traditional media in the foreign propaganda to "seek common ground", but also "seek differences", that is, in the news propaganda content of the political direction, value orientation must be the same, in the choice of news, discourse structure, information patterns, communication methods to reflect the differences.

With the new media platform, innovative external communication content. New media to grow and mature, there must be tailored, suitable for their own dissemination of information content. To study the needs of users, enrich the service function, for the differences in user groups, acceptance of the mentality and reading habits of the changes in the use of new media features of the language, content and expression of the dissemination of news, can not copy the content of the traditional media.