Traditional Culture Encyclopedia - Traditional culture - How to strengthen the international communication capacity building of China's media
How to strengthen the international communication capacity building of China's media
Innovative foreign propaganda concept. The impact of new media on traditional news dissemination concepts is beginning to show. The new media is subject to the constraints of terminal display, user habits, etc., reflecting its own unique characteristics and laws of communication. Changing the concept of communication and exploring communication skills are related to the effectiveness of new media news propaganda and the competitiveness of new media. New media and traditional media in the foreign propaganda to "seek common ground", but also "seek differences", that is, in the news propaganda content of the political direction, value orientation must be the same, in the choice of news, discourse structure, information patterns, communication methods to reflect the differences.
With the new media platform, innovative external communication content. New media to grow and mature, there must be tailored, suitable for their own dissemination of information content. To study the needs of users, enrich the service function, for the differences in user groups, acceptance of the mentality and reading habits of the changes in the use of new media features of the language, content and expression of the dissemination of news, can not copy the content of the traditional media.
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