Are Amazon and cross-border e-commerce really life-saving straws for our foreign trade B2B practitioners?

In the future, cross-border e-commerce will definitely return to the original traditional B2B business model. It's just that B here is different from B before.

First of all, let's take a look at why cross-border e-commerce has been so hot in recent years.

1. The product is cost-effective.

In the past, domestic factories may sell their products to foreign importers by themselves or foreign trade companies, and then finally distribute the products to consumers through N channels. There are many intermediate links, and the price of the product will increase because of each intermediate link. Nowadays, cross-border e-commerce is directly sold by domestic factories or traders to foreign consumers, greatly reducing intermediate links. Therefore, the product has a high cost performance. Moreover, the traditional foreign trade tax is inevitable, and most of the goods of e-commerce are not taxed.

2. Postal universal postage subsidy system

In China, an express parcel needs 8 yuan, and the minimum consumption of usps in the United States is close to that of 8 yuan. However, according to the agreement between postal services in various countries, we send some light goods such as data lines, mobile phone cases and mobile phone film to the United States (surface mail), and the price is as low as 2-2 3 yuan.

3. Cross-border products provide a large number of long-tail products.

1688 should be one of the most comprehensive product libraries in the world. China sellers can provide endless products, but these products may not be easy to provide to foreign consumers in their own sales channels.

This paper analyzes the reasons for the popularity of cross-border e-commerce. Why do I say that the future must be foreign trade B2B or mainstream market?

1. Countries strictly investigate e-commerce parcels &; In the future, the cost advantage of cross-border e-commerce will be weakened compared with local sellers.

2. Light goods have been fiercely competitive, and future high-value products need localized sales support and after-sales service.

3. Local teams can better select products and develop products for the local market.

Because the future competition pattern will only leave two forces, the overseas companies hatched by China sellers and China companies are only their purchasing departments; The other is a local company. Either way, China also plays the role of purchasing. Or return to the pattern of B2B.

Don't chase after the wind. Instead of rushing into Amazon, it is better to deepen the industry. And now Amazon is as hot as Taobao, and the high operating costs brought by a large number of bills and the high operating risks brought by a large number of dormant account are not satisfied by traditional foreign trade salesmen. Just analyzed, B2B will still be the mainstream in the future, and your industry is promising.