The difference between network brand and traditional brand

Network brand mainly refers to the domain name and enterprise name trademark registered on the general website of the enterprise, forming a well-known brand of the enterprise. It is an intangible asset. Network brand in a broad sense refers to: "the image of all beautiful products or services established by an enterprise, an individual or an organization on the Internet is the network brand". Network brand has two meanings: one is the brand established with the help of the internet, and the other is the influence of the internet on the existing brands under the network. Both of them have different ways and emphases in brand building and promotion, but their goals are the same, both of which are to build and enhance the overall image of the enterprise. Such as: wheat bags, fluttering dragons, shoe gods, foreign trade shoe stores, etc.

The value of traditional brands includes user value and self-value. The function, quality and value of the brand are the user value elements of the brand, that is, the internal three elements of the brand; The popularity, reputation and popularity of traditional brands are the self-value elements of brands, that is, the external three elements of brands. The user value of traditional brands depends on three internal factors, and the self-value of traditional brands depends on three external factors.