What are the advantages and disadvantages of China liquor? Are you optimistic?

Optimistic about the liquor industry for a long time. China liquor is one of the six largest distilled spirits in the world, which is unique to China and a unique category of distilled spirits in the world. The color of wine is white, crystal clear and colorless. All kinds of fragrant wines have their own characteristics, rich and pure aroma, good aroma, endless aftertaste, mellow and soft taste, pleasant lubrication, harmonious wine body and long aftertaste, which can give people an excellent taste.

Advantages:

1, huge market share:

Liquor, also known as shochu, is a kind of distilled liquor unique to China. 202 1 1 3 1, the official micro-signal of China Liquor Association released the national economic indicators of liquor industry in 2020. In 2020, the cumulative sales revenue of liquor enterprises above designated size in China reached 583.6 billion yuan, an increase from 20 19.

2. Strong product promotion image and unbreakable X-mark image;

China is a country of etiquette, and gentlemen carry things with virtue and show people with introverted, conservative and wise images. So you will find that as long as it is an important occasion, the outer packaging of our products is mostly solemn, simple and atmospheric, and the fancy packaging is almost invisible; The slogan of China Liquor is closely related to this theme.

3. Unique taste:

When people first taste white wine, their first reaction is spicy. A year ago, there was a hot post asking if liquor was really delicious. In that answer, I got the fourth article that Zhihu praised 5K; And Lao Liang's sentence: Liquor is a rite of passage for men in China! To tell the truth, I used to be obsessed with Lao Liang, but since my circle of friends often saw him spare no effort to promote the wine in a town, I have a deeper understanding of the adult world, regardless of good or bad.

Disadvantages:

1, brand confusion, concept confusion, blind expansion.

Strictly speaking, all walks of life are the same. China is a country with rapid development, and economic growth is the first factor. For enterprise development, talk about survival before development! As an ordinary person, there are only a handful of China brands that are familiar to everyone and have embarked on an international vision; As a subdivision of many industries, wine enterprises will inevitably have chaotic product lines and too many brands in the development process.

2. Online publicity is not in place and the platform lacks supervision.

In the past, liquor promotion mainly relied on TV, but the high cost of TV promotion was generally unbearable for liquor enterprises, which stifled the promotion opportunities of small and medium-sized liquor enterprises from the source; However, since the rise of the media, consumers have more and more channels to obtain information, which has quickly released the pressure on SMEs to publish costs.

As a result, a series of small workshops emerged at any time, shoddy; This kind of behavior seriously endangers the life cycle of wine enterprises, and can harvest a group of customers in a short time, but consumers are not fools, and they have been fooled dozens of times, and the times are different; This kind of behavior will only slowly push consumers to large and medium-sized wine enterprises; In the next three to five years, the days of small workshops will be doubly miserable, either transforming successfully as soon as possible or being acquired.

3. There is no clear regulatory standard for liquor industry.

The older the wine, the more fragrant it is, so there are many vintage wines; The older the year, the more expensive it is, so many 30-or even 50-year-old wines; Regulators can't take more scientific testing methods to conduct spot checks; 10 or 20 years depends entirely on the mood of the winery. If China Liquor wants to become a world business card, a perfect supervision mechanism is essential!