What is the difference between traditional banking and online banking

The difference between traditional banking and online banking:

1, the difference in business service content:

Internet banking and traditional banking has a big difference, in addition to the traditional banking business, e-banking also provides the following four new business:

1) a powerful information provision platform, to provide customers with interest rates, exchange rates, stocks, gold indices, and other information information about the financial market information;

2) Powerful investment and financial management services, providing customers with comprehensive financial management advice and services, handling securities, funds, gold trading through e-banking, group financial management, and the formation of a capital settlement network.

3)E-banking provides online payment services. With the development of e-commerce, to provide customers with convenient and fast means of payment has become an important means of competition for banking services. Through cooperation with merchants, customers can be cross-marketed, thus **** the same development.

4) The bank's financial products publicity, customer interaction services platform. In addition to providing transaction services, online banking can also promote the bank's knowledge of other financial products to customers, but also through the forum, e-mail and other ways to provide interactive services for customers, customers can make suggestions and discussions and even complaints.

2, the difference in marketing methods:

Traditional banks mainly rely on branches and tellers to take the "launch" way to publicize and marketing, but the emergence of e-banking has changed the traditional way of delivery of banking services, product promotion and transaction processing and a series of bank marketing methods. E-banking can make full use of the network and customer interactive communication, timely understanding and analysis of customer demand, grasp the market needs, thus prompting the marketing activities of the traditional financial services to the customer-centric product-centered approach to the transformation of the "pull in" marketing approach to publicity and marketing. The change in marketing approach can be based on the specific requirements of customers to create a strong personalized, distinctive features of the financial products, to maximize the benefits of customers to meet the diverse interests of the financial needs of profit maximization.

3, the difference in business management mode:

Traditional banks focus on business management is the unity and coordination of assets and liabilities, in order to maintain liquidity and security under the premise of increasing profitability, while in the electronic banking, the customer scale replaces the importance of asset-liability matching, only the customer scale reaches a certain level, to achieve economies of scale, the electronic bank can obtain profits. At the same time, the development of e-banking will lead to increased competition in the banking market because customers are no longer as fixed as before, and banks have to find ways to tap customers and even steal them from their rivals. The banking industry must make adjustments to the traditional banking business philosophy, the development of e-banking to the banking industry to raise the development of strategic perspective to understand the traditional banking industry rely on the physical branches of the business model of customer service, and gradually rely on the Internet to deepen the customer's business model change, will be in the past, "thousands of households into the bank," change to The bank will change the past "thousands of households into the bank" to "banks into thousands of households", to provide customers with a full range of services.

4, the difference between the competitiveness of financial products:

E-banking increases and provides the bank in the product, service and application of innovative opportunities and tools to enhance the ability to serve customers and the ability to compete for customers, the bank's profitability industry has been further improved. The form and content of traditional financial service products will be further extended and its service space will be continuously broadened through e-banking. With the development of e-banking, information will probably replace capital as the most important resource of the financial industry. At present, the competition in the banking industry, the competition of instant service means, is also the competition of electronic banking. Which electronic banking degree is high, the bank can do the information spirit, low cost, good service, in the competition will be invincible.

5, the difference between the target customer groups:

Electronic banking for the bank to attract the main high-quality customers to create important conditions. Because, the most frequent use of electronic banking is those who have become Internet users of young people, they are well-educated, is the main force to create social wealth, income level is much higher than the average level of society, is a growing group of high-quality customers, can bring generous profits for the financial services industry. Grasping this customer group will create favorable conditions for banks to expand all kinds of business, and will be one of the important ways for banks to reduce costs and improve operational efficiency.