What are the disadvantages of fast fashion?

The pollution of fast fashion to traditional fashion industry is enormous. In the past 20 years, the growth speed and scale of fast fashion are very huge, and its annual output and product delivery speed are very fast. In recent decades, the total number of clothes bought by fast fashion people has almost doubled, so their pollution and influence on the whole fashion industry is very far-reaching.

Fast fashion enterprises not only make consumers buy more products, but also have higher requirements for enterprises in the process of product transportation and production, but have low requirements for manufacturers' profits in the production process, which forces many industrial products to move to low-income countries. In this process, it is actually squeezing the labor force, so fast fashion has a negative impact on the sustainable development of the whole fashion industry.

Even so, the change of the whole fashion industry can't just take fast fashion as the culprit. In fact, the pollution and harm to the environment, including the impact on the market and consumers, is unsustainable in the whole operation process of the fashion industry, which itself will undergo a great change. But in this process, it is difficult for enterprises and their brands, including consumers and the environment, to establish a harmonious survival model. 1, which wastes resources and is not environmentally friendly. Although fast fashion provides consumers with freshness and spiritual pleasure, objectively speaking, it is indeed a waste of material resources. For the clothing of fast fashion brands, the design is first-class and the style is avant-garde, but the workmanship is not exquisite and the price is relatively low. Once these clothes are out of date, they lose their value and become waste, causing long-term waste. Therefore, many environmentalists argue that fast fashion is a waste of resources in raw materials and labor, which damages the environment to a certain extent and is not conducive to sustainable development, and they strongly oppose it. If we don't make a plan to improve the waste of resources, it will definitely become a strong resistance to the development of fast fashion.

2. Poor independent innovation ability. Fast fashion is not to create fashion, but to respond quickly to fashion, that is, few brands create unique styles. Fast fashion brands spend tens of millions of euros to buy or copy copyrights every year. The lack of independent thinking and design makes these designers more like information collectors, and the lack of original design has also become an influencing factor restricting the development of fast fashion.

3. The capital turnover rate is not high. Stores are directly managed by brands and cannot expand rapidly through agents. Some properties need to be invested for the renovation of new stores and existing stores, which reduces the asset turnover rate. Moreover, because of the whole process control, the operational risk increases. If there is an economic downturn or industry downturn, the pressure cannot be transferred to suppliers.