What are the main factors affecting marketing channels?

1, commodity factors: the smaller the individual value of the commodity, the more marketing channels; in order to put the new product into the market faster, to occupy the market, the production enterprises should organize sales force, direct marketing to consumers or the use of the original marketing routes.

2, the market factors: the status of potential customers; the regional market; seasonal commodities; consumer buying habits; the size of the sales volume.

3, competitors: manufacturers should try to avoid and competitors use the same distribution channels. If competitors use and control the traditional channels, the manufacturer should use other different channels or ways to market its products.

4, environmental factors: including social and cultural environment, economic environment, competitive environment.

Expanded Information:

Companies that have established a channel system have only accomplished the first step in realizing their distribution goals, and to ensure that the company's distribution goals are successfully accomplished, they must also establish a The channel system to carry out timely channel control.

Channel control constitutes the core content of marketing channel management. Channel structure and channel construction is a relatively easy thing to do, while channel control throughout the entire life cycle of the channel system.

Baidu Encyclopedia - Marketing Channel Design