Analyze the advantages and disadvantages of online advertising? Good answer, extra points ~!

(1) wide coverage

Traditional media, whether it is TV, newspapers, radio or light box posters, cannot go beyond geographical restrictions and can only have an impact on specific areas. However, once any information enters the internet, netizens all over the world can see it on his computer screen. In this sense, the Internet will be a high-tech media with global influence.

(2) low cost

Although the advertisements of radio and television stations are calculated in seconds, the cost is also tens of thousands; Newspaper advertisements are also very expensive, which is beyond the affordability of most units and individuals. Internet computer network saves the expensive production cost of newspapers and periodicals printing and radio and television stations, and the cost is greatly reduced, which is affordable for most units and individuals.

(3) High transaction probability

Most advertisers passively accept advertisements from traditional media, which is not easy to produce results. If 200,000 people see a product advertisement on TV, 95% of the audience may not be interested and forget it immediately after watching it. However, on the Internet, most people who come to advertise come to inquire with a desire to buy, and the possibility of clinching a deal is extremely high.

(4) Multimedia dynamics

Internet advertisements can be made into multimedia advertisements integrating sound, image and animation at the request of merchants. This is unmatched by other newspapers, magazines and radio advertisements. Compared with TV multimedia advertisements, the price difference is obvious.

(5) Swift

On the one hand, it refers to the release of information, on the other hand, it refers to the feedback and replacement of information. For advertising operations, the time from submitting materials to publishing materials can be several hours or less.

(6) Interaction

This should be recognized by everyone, and another notable feature of this interaction is one-on-one direct communication.

(7) Great information carrying capacity

This is similar to the paper media in traditional media. It's just that the way the Internet is presented is not browsing, but clicking layer by layer.

(8) At present, the advertising noise of domestic internet sites (that is, the interference between different advertisements-editor's note) is low.

-Disadvantages.

(1) The coverage of online advertisements is low.

Statistics show that even in Beijing, the coverage rate of online advertising is only 8% of the urban population, and only 2% in Shanghai. The growth of its coverage will be limited by the popularity of computers and telephones for a long time.

(2) It is difficult to evaluate the effect.

So far, there is no recognized third-party organization in China that can provide quantitative evaluation standards and methods. When a media cannot be evaluated, we have every reason to question its selectivity from the perspective of media operation. At present, the evaluation of online advertising effect is mainly based on the data provided by the website, and the accuracy and notarization of these data have been questioned by some advertisers and agents.

(3) The advertising space available is limited.

At present, the forms of online advertisements are nothing more than "banner advertisements" and "icons or buttons", and the advertising space available on each webpage is very limited.

(4) the limitations of creativity

At present, the most commonly used size of online advertising is 468*60 (or 80) pixels, which is equivalent to about 15*2 cm. In such a small advertising space, it is difficult to form an advertising idea that attracts target consumers.

(5) Lack of survey data

So far, there is no complete research on online population pattern, online consumption habits, online advertising traffic monitoring and online advertising effect in China.