Ma Yun's new retail model, how do physical store enterprises transform to new retail?

First, online and offline integration.

. What is more important at this stage is that the products, prices, promotions, members, orders and inventory of the enterprise are all open online and offline, and the IT system of the enterprise can provide support for them.

Second, deepen the customer experience.

The online experience is getting better and better. The whole Internet environment promotes enterprises to improve customer experience, and enables new Internet technologies to enhance offline customer experience. Really customer-oriented and effective marketing.

Third, big data and precision marketing.

In fact, the real change of the Internet is only from product-centric to customer-centric. This change is not only in the channel, but in the whole value chain of R&D, marketing and sales.