Traditional Culture Encyclopedia - Traditional culture - What if you want to be an agricultural product but there is no market?
What if you want to be an agricultural product but there is no market?
With the rapid development of e-commerce industry, more and more people are engaged in online sales. Nearly 100 people in our Zhaotong local specialty Taobao shop use their spare time to open a shop in Taobao. Zhaotong Apple and Gastrodia elata once sold 65,438+10,000 Jin Zhaotong Apple and 8,000 Jin Gastrodia elata a day. To expand the sales of agricultural products, we must make full use of the great functions of the Internet, both traditional sales and e-commerce.
First of all, the traditional channels for selling agricultural products should sincerely protect customers.
My parents have been growing apples for many years. Most of them wait for the Apple Harvest Festival to pick apples and take them to the wholesale market to sell. Some of them contacted their former customers to visit and negotiate in the orchard. Some young people picked a few apples and transported them to the surrounding professional wholesale markets such as Kunming, Chongqing, Chengdu and Guiyang. In fact, sales must be genuine, and inferior products must not be shoddy. Honesty-based, former customers will become friends. Traditional agricultural products sales channels are basically the process of finding customers at first, selling them to customers, and then customers take the initiative to help him sell them. After becoming friends, some customers in Guangzhou, Shenzhen and Dongguan called for a long time this year to track the growth of apples this year.
Two, online sales of agricultural products should make use of available network resources.
When my friend graduated from college and didn't find a job, he didn't graduate from e-commerce and had no business experience. He came into contact with Taobao by accident. Because Zhaotong Apple went public, fruit farmers enjoyed a bumper harvest, but suffered from poor sales. Many fruit farmers have to sell apples at low prices or give them to relatives and friends. So is his apple. When he discovered this problem, he had a whim. Can I use it to sell apples online before I decide to report to that company? So he registered a Taobao account online and opened an online shop. Consult friends, access relevant information online, make videos of apple picking process, and promote them in Taobao, QQ space, QQ group and major forums. After about half a month of publicity, its online shop business is getting better and better, and it needs to hire people to do it together. They not only sell their own apples at a price higher than the market price, but also buy a lot of apples from their neighbors and relatives.
Third, whether it is traditional sales channels or online sales, we must maintain customers.
If the seller's dishonest mistake brings losses to the customer, this problem will not be followed. If the loss is caused by uncontrollable factors such as non-subjective and non-malicious, it must be used to be responsible for customers and must be brave enough to take responsibility. For example, contact customers from time to time, add the other party's WeChat to provide customers with the information they want to know, and customers cannot refuse to ask for a refund. Even if it is confirmed by investigation that the seller is responsible, they should negotiate with the customer and make some concessions themselves, instead of making excuses to shirk the responsibility. ......
I have been engaged in the policy research of "agriculture, countryside and farmers" for a long time, and have many experiences and lessons in project planning, project feasibility study and project policy fund declaration. I hope to exchange and learn with more people with lofty ideals.
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