Traditional Culture Encyclopedia - Traditional culture - Corporate logo of China Architectural Design and Research Institute
Corporate logo of China Architectural Design and Research Institute
The organic integration of the "A" character and the "big roof" architectural shape.
"A" word concept: The biggest visual effect of the logo is the shape of the "A" word.
The word "A" is the prefix for ARCHITECTURE in English, and is internationally regarded as an industry symbol of architectural design.
The "A" shape clearly shows the professional characteristics and career content of China Architectural Design and Research Institute.
"Big roof" concept: The big roof is the most typical traditional Chinese architectural model. As the main body of the shape, the big roof highlights the national style and Chinese characteristics of the logo.
The panels of the "big roof" represent the roof, symbolizing architectural design; the thin strips represent rafters, symbolizing technical research.
The two are organically integrated into one, reflecting the corporate situation of China Architectural Design and Research Institute with two major business entities.
The corporate standard color of China Institute of Architectural Design is a specific deep red - "China Institute of Architectural Design Red", referred to as "Zhongyuan Red".
Color code: PANTONE 180C or CMYK (M: 76 Y: 83 K: 11.5).
When the corporate logo is used in all visual media, the standard color of "Zhongyuan Red" is mainly used.
The meaning of the color: Zhongyuan Red - derived from the exterior color of ancient Chinese royal buildings.
This color symbolizes the glorious architectural culture of the Chinese nation; it represents the theme color of traditional Chinese architecture for thousands of years.
Color language: firm, oriental, authoritative, passionate, artistic, and vibrant, conveying the noble temperament of royal architecture.
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