What are the forms of outdoor advertising?

The main types of outdoor advertising: that is, fixed billboards and mobile advertising

1, fixed billboards

(1) large advertising billboards, mainly refers to the building facade billboards, generally large area, the area of a piece of advertising billboards and even more than 500 square meters in some cases.

(2) sidewalk billboards, that is, in the sidewalk on both sides of the small billboards, light boxes, column ads, or signs released on the ads, etc., generally from the ground 2-5 meters away from a relatively short distance. Comparatively low, the dissemination of effective

(3) transportation advertising, mainly set up in some of the public **** places related to transportation, such as stations, airports, highways, bus stops and other places. Transportation advertising refers to the use of public **** transportation (trains, cars, subways, ships, aircraft, etc.) as a medium for releasing advertising information, the main forms of body advertising, advertising in the carriage, seat cover advertising, ticket advertising, etc.. The biggest difference between traffic advertising and outdoor advertising is that traffic advertising is a mobile advertising medium, the scope of dissemination is much more flexible and broader than outdoor advertising, and the mobility of the population using transportation is relatively large, the reading object of the social strata, which helps to improve the visibility of goods. In addition to increasing product awareness, transportation advertising also helps consumers to understand the details of the product, for example, in-cabin advertising is mostly a pastime for passengers to kill time, so it can convey detailed information about the product. Transportation advertising is generally cheaper to produce and publish, and is worth utilizing as an auxiliary medium. However, it is important to note that because of the wide range of audiences, the target audience of the advertisements lacks specificity and must be utilized in conjunction with the content of the advertisements.

(4) POP advertising: POP (P0P

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Purchase

Adverising), also known as the selling place advertising, is the general name of all shopping places inside and outside (department stores, shopping centers, shopping malls, supermarkets, convenience stores) to do the scene of the advertisement, is divided into the outdoor POP ads and indoor POP ads. There are two major systems of advertising. However, strictly speaking, POP advertising is also part of outdoor advertising. The reason why I list it separately is that in recent years, with the development of large-scale stores in China, POP advertising has developed into an important means of store advertising.

Outdoor POP advertising: including all forms of advertising outside the shopping venue, such as banners, light boxes, posters, posters, facade decoration, window displays and so on. Indoor POP advertising: including all forms of advertising within the shopping place, such as counter display, counter advertising, air hanging advertising, modeling advertising.

POP advertising is mainly to stimulate consumers' on-site consumption, because advertising at the sales site helps to recall consumers' previous memories of the goods, and also helps to create an on-site purchasing atmosphere and stimulate consumers' purchasing desire.

2, mobile advertising

(1) bus body advertising

(2) hot air balloons, airships (boat) advertising

(3) professional advertising vehicles, also known as DAV advertising vehicles, is a kind of specialized vehicles loaded with advertisement releasing machines on the left, right and back of the car.

But sometimes, we also have the outdoor advertising media is divided into electronic and non-electronic two kinds: electronic advertising media, as the name suggests, to achieve the effect of advertising information display, it is necessary to use electricity, there are TV walls, LED displays, Neon and so on. Non-electronic advertising is in addition to these electronic advertising, generally for traditional billboards.