2022 Tiger Spring Festival vacation report card out local tours, ice and snow tours trend obvious

The first long holiday of 2022 is nearing its end, and the tourism market for the Spring Festival holiday has opened its doors. on February 6, according to the data center of the Ministry of Culture and Tourism, the 7-day Spring Festival holiday in 2022, the national domestic tourism outing of 251 million people, a year-on-year decrease of 2.0%, according to comparable caliber recovered to the same period of the Spring Festival holiday in 2019, 73.9%. At the same time, various OTAs have also made the answer sheet of the Spring Festival holiday tourism market. Some OTA data show that more than 80% of tourists choose to visit scenic spots locally during the Spring Festival holiday, and the proportion of scenic spot tickets in the province is as high as 82%, and the trend of local tours and short-distance tours is obvious. At the same time, along with the successful opening of the Beijing Winter Olympics, snow and ice tourism consumption has also become a popular tourist market during the Spring Festival.

251 million domestic travelers

The travel market is also recovering from the Spring Festival holiday in the Year of the Tiger.

On February 6, according to the data center of the Ministry of Culture and Tourism, the seven days of the Spring Festival holiday in 2022, the realization of the domestic tourism revenue of 289.198 billion yuan, a year-on-year decrease of 3.9%, recovering to the same period of the Spring Festival holiday in 2019, 56.3%.

The Ministry of Culture and Tourism also said that during the Spring Festival holiday, visiting friends and relatives, urban leisure, rural vacation, snow and ice leisure has become the mainstream of the market, self-driving tourism, family outings, small groups of customized, "study + non-heritage" has become the mainstream mode of holiday travel, the majority of tourists to go to the suburbs, "pack a small courtyard", live in a small courtyard, and then go to the suburbs. The majority of tourists go to the suburbs "pack a small yard", live in a bed and breakfast has become a new favorite holiday.

Specifically in the Beijing market, the hotness of Beijing citizens traveling during the Spring Festival remains unabated. Beijing Municipal Bureau of Culture and Tourism released data show that on January 31 - February 6, the city's key monitoring of the 147 tourist attractions (areas) received a total of 7,583,000 visitors (excluding the number of people in the Universal Studios), compared with 2021 than a decrease of 2.9%, an increase of 3.6 times more than the 2020, restored the same period of 2019, 81.4%; operating income of 582 million yuan (not including Universal Studios revenue), a 5% decrease from 2021, an 8.5x increase from 2020 and a 1.8x increase from 2019.

In addition, many OTAs also delivered a report card during the Spring Festival. According to the Spring Festival data released by OTAs such as Ctrip, Tongcheng Tourism, Tuniu, Donkey Mom, etc., the enthusiasm of tourists to travel during this year's Spring Festival holiday is unabated. Among them, according to donkey mom travel network released the "2022 Tiger Spring Festival travel summary report" shows that the Spring Festival holiday, tourists travel peak from February 2 (the second) continued to February 4 (the fourth). Among the travelers, "post-80s and post-90s" are still the most active, accounting for more than 60% of the total; the family segment has become the main force.

Undoubtedly, tourists' demand for tourism remains strong, and the national tourism market is steadily recovering.

The trend of local and peripheral tours is obvious

Although the Spring Festival holiday*** has 7 days, the tourism market is still dominated by local and short-distance tours due to the change of the epidemic. Data from the Ministry of Culture and Tourism shows that the proportion of intra-provincial and inter-provincial tours during the 2022 Spring Festival holiday was 78.3% and 21.7% respectively.

According to the travel data of Touniu Travel Network, nearly 60% of the tourists will travel "distance" adjusted to local tours, peripheral tours, even if they don't go out, but also in the "doorstep" of the New Year's rituals. Meanwhile, young and middle-aged people are still the main force of local and peripheral tours. In the Toutiao Spring Festival travel user order data, 26-45-year-old tourists accounted for more than 75%.

The lodging market during the Spring Festival has shown a steady rise under the convergence of the two demands of spending the New Year locally and returning to their hometowns. Ctrip's 2022 Spring Festival Tourism Summary Report shows that as of February 5, hotel search heat continued to rise during the Spring Festival, up 81% year-on-year. The trend of local tours is obvious, with local hotel orders accounting for about 60%.

Similarly, data from Tongcheng Travel also shows that in terms of hotel bookings, this Spring Festival's reverse flow of visiting relatives superimposed on the demand for local travel, local hotel bookings accounted for as much as 46%. "The hotel has become a new choice for city people to receive their family members who are visiting relatives in the opposite direction, as well as for city residents to enjoy the atmosphere of New Year's Day.

In addition, the theme park is still a good place for families to walk their children during the Spring Festival. The data show that, from the point of view of the number of tickets, Beijing Global Resort, Shanghai Disneyland, Shanghai Haichang Ocean Park, Guangzhou Changlong, Beijing Happy Valley ranked in the top five; Yunnan Kunming Rongchuang Sea World, Mianyang, Sichuan Fantasy Oriental Myths tickets than last year's Spring Festival have risen by more than 50 percent.

Boutique lodging "a hospital is hard to find"

Local tours, neighborhood tours in the Spring Festival to become the mainstream of the tourism market at the same time, the lodging is more favored by everyone.

According to Tujia data, during the Spring Festival, the national whole rent a small courtyard or villa of the B&B order turnover year-on-year 2021 Spring Festival is still up fifty percent, with the whole family packet of small yards to feel the local New Year's Eve, in this Spring Festival has become the hottest phenomenon across the country. Among them, Shanghai, Beijing around the part of the boutique B&B small courtyard booked a month in advance, this Spring Festival, "a hospital hard to find" phenomenon.

In the whole rent a small yard or villa New Year's phenomenon driven by this Spring Festival, the national B&B industry compared to last year also showed a rising trend. Tujia data also shows that from the New Year's Eve to the first five days of the New Year, whether it is the B&B turnover, the volume of nights or the price of the whole year compared to the Spring Festival in 2021 showed an upward trend, the booking volume increased by more than 20% year-on-year, the turnover increased by nearly 40% year-on-year, the realization of the volume of the price is also rising.

In addition, Ctrip Group to create Ctrip vacation farms, also attracted many tourists during the Spring Festival. Data show that, as of February 5, the average daily order volume of Ctrip's vacation farm series products rose 10% compared to the previous month, and the heat of Ctrip's vacation farms such as Anhui Jinzhai Dawan Store and Ctrip's vacation farms (Henan Jiyuan Xiaoyou Dongtian Associated Store) continued to rise.

Snow and ice activities have become a hot choice for consumption

Along with the success of the Beijing Winter Olympics, mass snow and ice tourism is also continuing to heat up.

The rich and diverse ice and snow activities have become the hot choice of consumption in this Spring Festival. Flying Pig data show that the Tiger Spring Festival ice and snow travel related merchandise orders increased by more than 30% compared to last year's Spring Festival. At the same time, "00" after the Spring Festival ice and snow travel bookings increased by more than 80%, far more than other age groups. Whether it is to go to the ski resort skiing, or enjoy the ice lanterns, ice sculpture, snow tourism is derived from more and more theme play.

From the perspective of the Beijing market, snow and ice sports are also constantly "deepening people's hearts". According to the Beijing Municipal Parks Management Center news, this year's Spring Festival parks in the snow and ice activities are particularly popular, *** received 158,700 visitors, of which 70,300 ice, snow field 88,400 people. At the same time, the hornet's nest big data show that the "city of the double Olympic Games" Beijing steadily ranked first in the list of popular cities in the Spring Festival holiday, Beijing "ice and snow" "skiing" and other Winter Olympics-related search heat The average rate of increase is higher than 215%, the winter Olympic mascot "Ice Dun Dun" search heat is 300% higher.

Senior tourism expert Wang Xingbin said that the basic characteristics of the tourism market during the Spring Festival this year is to local tours, suburban tours, affected by the epidemic changes, the proportion of cross-provincial tours will be relatively less. At the same time, driven by the Beijing Winter Olympics, Beijing's suburban ski resorts and the city's ice rinks have also become the preferred place for tourists to travel.

"The gradually warming weather is more suitable for people to travel, and inner-city tours and suburban tours are expected to become the mainstream of Beijing's tourism market during the Qingming holiday. From the national point of view, in the case of suburban tours mainly, long-distance tours may have a certain growth, so all over the world also in the epidemic prevention and control of the normalization of the background, for the Qingming holiday tours to make further preparations, so that this year's spring tourism market has a very good start." Wang Xingbin also talked about. (Guan Zichen Wu Qiyun)