What are the advantages and disadvantages of personal promotion?

As a traditional sales method, personnel promotion has some advantages and disadvantages, as follows:

Advantages:

1. Personalized service: Personal promotion can provide personalized services and solutions according to the specific needs of customers, from which customers can get better experience and more personalized products or services.

2. Ensure the success rate of sales: Compared with other sales methods, personal sales can better understand the needs and concerns of customers through face-to-face communication, and it is easier to communicate and negotiate with customers, and the probability of sales success is higher.

3. Build trust: Personal promotion can build a trust relationship with customers, thus making customers more willing to buy their products or services.

4. Immediate feedback: Personal promotion can immediately understand the customer's feedback on products or services, so as to better improve and optimize products or services.

Disadvantages:

1. Requires a lot of labor costs: personnel promotion requires a lot of labor costs, including training, management, recruitment and so on.

2. Limited time and space: it takes time and resources to promote personnel to customers, which is inflexible, limited by space and has a small expansion scope.

3. Not suitable for large-scale publicity: personnel promotion is difficult to meet the needs of large-scale publicity, not suitable for selling to a large number of consumers, and it is not as good as other methods in publicity effect and sales speed.

4. High recruitment cost: The promotion of personnel needs to provide incentives such as allowances and commissions to salesmen, and the recruitment cost is high.

Generally speaking, personnel promotion, as a traditional sales method, has advantages and disadvantages, and needs to be selected according to specific sales objectives and market demand.