The changes of China media in the past century.

1, TV;

2. broadcasting;

3. newspapers;

4. Website;

In addition, there must be outdoor media, such as advertising space for street sign light boxes. News organizations, newspapers, magazines, books, radio, television and movies

With the development of science and technology, new media, such as IPTV and electronic magazines, are gradually derived. They are developed on the basis of traditional media, but they are qualitatively different from traditional media.

In order of appearance:

1, newspapers and periodicals should be the first media;

2. Broadcasting should be the second media;

3. Television should be the third media;

4. Internet should be called the fourth media;

5. The mobile network should be the fifth media.

4 and 5 belong to the category of new media.

The Development of Media Industry in China

Looking back on the development of China media industry in recent two years, the scale, increase and composition of output value of various industries in the industry have changed rapidly. Compared with traditional media, the rapid growth of new media has brought new changes to the pattern of media industry in China. Judging from the growth rate of various industries within the media industry, except newspaper distribution and periodical distribution, the output value of other industries has increased to varying degrees. In 2007, the total output value of China media industry was 48 1 1 billion yuan, an increase of 13.6% over 2006.

In China, the development environment of the media industry is gradually optimized, the print media policy is relatively loose, the market access of radio and television media is gradually opened, market expansion opportunities are emerging, and the scientific and technological content is constantly improving. The media industry is showing a strong trend of industrialization, and the embryonic form of the media industry has been formed. The rapid development of the media industry has promoted or promoted the development of related industries. From the perspective of media capital, the market-oriented reform process of China media has obviously accelerated, and the relevant policies of the state have also begun to loosen, from the original strict control to the current restricted access.

China has the largest number of TV, Internet, mobile phone users and netizens in the world, and its advertising revenue is growing rapidly. The media is the fastest growing consumer product. However, the per capita advertising expenditure is only 2% to 3% of that of the United States, and the prospects are promising. Most new media users in China are under the age of 30, and a quarter of them have a bachelor's degree or above. The number of listed companies in new media is two to three times that of traditional media. In 2007, the online advertising market in China has exceeded 654.38 billion yuan, with an annual growth rate of 75%. The online advertising market in China presents the expected high-speed growth momentum. The next three to five years will be a period of rapid development of new media in China.

Since the financial crisis spread to China in 2008, the media industry has been affected by the financial crisis, and different types of traditional media have suffered different impacts, but overall, China's economy is developing positively. Compared with traditional media, new media has many investment opportunities. The financial crisis is a double-edged sword for the media industry. On the one hand, it has caused an impact on the media industry, on the other hand, it is a process of reshuffle, optimization and upgrading of the media industry, which is a good opportunity for investment integration.

Ps has been very streamlined, just one hundred years.