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Clothing May Day activity theme program

Clothing May Day activity theme program

In order to ensure that the activities can be carried out in an orderly manner, we need to formulate a program of activities in advance, the program of activities is a detailed analysis of the specific activities to be carried out in each step of the study of the written plan formulated. What is the format and requirements of the activity program? The following is my collection of clothing May Day activity theme program, welcome to learn and reference, I hope to help you.

Clothing May Day activity theme program 1

(a) annual clothing promotional program

In general, to create the atmosphere and dynamics of the store, should be the annual plan for the planning of the annual clothing promotional program, and the following as the main focus:

1, and the current year's marketing strategy

Specialty stores and consumer contact is the most intimate, between the company and consumers is dependent on the display of marketing communication strategy, the annual launch of different themes of marketing strategy, can establish consumer awareness of the brand image is more certain, so the annual clothing promotional program combined with marketing strategy, will make the brand image more strongly, consumers increase the goodwill of the brand, and at the same time, combined with the marketing strategy can make the use of resources more centralized, with the Can make the use of resources more centralized, with the continuation of the benefits. For example, a casual clothing store annual marketing communication strategy theme for the "community life partners", held a clothing promotion May Day activities to the community as the main target group, showing care for the community and *** with the belief in life, so the "community leisure contest" clothing promotion May Day activities to cohesion of the community emotion, and increase the community consumer goodwill towards the store.

2, consider the performance gap between off-peak seasons

Almost any brand will have the characteristics of seasonal trends, there will be a different rate of change in performance, so in the annual business plan should have been considered in this feature, of course, clothing promotions May Day activities must be considered in the planning of off-peak seasonal impact, the off-season clothing promotions May Day activities in addition to slowing down the decline in performance, and you can try to image the class! The first is to make sure that you are able to get the best out of the product and that you are able to get the best out of the product, and that you are able to get the best out of the product.

3, the integration of seasonal characteristics

Seasons include national holidays and non-national holidays, national holidays such as National Day, non-national holidays such as Valentine's Day, Mother's Day, Father's Day, etc., in addition to the traditional Chinese customary holidays can not be ignored.

4, annual apparel promotional calendar

Annual apparel promotional calendar is the annual marketing plan as a strategic starting point for the whole year's apparel promotional activities, expressed in the form of a calendar, the purpose of which is to enable the brand to fully grasp the annual apparel promotional calendar from a strategic point of view, and at the same time can also be integrated with the marketing strategy to plan apparel promotional calendar activities.

(2) Theme-based apparel promotions

The so-called theme-based apparel promotions refer to the specific purpose or special apparel promotions plan, most often used in store openings, anniversary celebrations, social events and shopping district activities.

1, store opening

Shop opening represents the development of new access points and the extension of the service area, for the store a major event, the number of customers attracted during the opening period will affect the future performance of the store operation, so usually store opening period will be accompanied by clothing promotions on the first day of the activity to attract people and stimulate the desire to buy. The store's operation depends on the customer's maintenance, so the customer information is quite important, so during the opening of the clothing promotion May Day activities have to be here more effort, may wish to use the opening of the clothing promotion to leave the customer information, as the basis for the future of the cultivation of the business district.

2, anniversary

Shop since the opening, of course, there is an anniversary, so the anniversary of the clothing promotions May Day activities become the most commonly speculated topic. Although anniversary celebrations year after year, if you can add a little more creativity, more careful, can still get out of the stereotypical pattern, to create a sense of freshness of the topic.

3, social specific events

In addition to sales of stores, on another level, is also a center for the flow of information information, so stores for social events, we must be sensitive to the usual contact with customers as a topic of gossip, to bring each other closer to establish the emotional, meet a certain event occurs, you can also hold a clothing promotional May Day activities, a show of care for the community, a stimulus to buy! The company cares about the community, a stimulus to buy to improve performance.

4, business district May Day activities

Retail store business has regional, business district customer mastery for the most fundamental way, although the chain store has a number of stores operating in the scale of interest, still can not be detached from the basic action of the business district cultivation, so the business district May Day activities will inevitably become the focus of the future of the regional business.

(C) to make up for the performance gap in the clothing promotional program

performance is the store to maintain the profitability of the most important 'pipeline', but also on behalf of the brand in the market under the competition to occupy the situation, the sales staff every day that is to ensure that the performance of the achievement of the unit, so the unit of the month, the unit of the week or the unit of the day should be set up to early warning points. Points, if found to reach the early warning point that is to make up for the gap in the performance of clothing promotions May Day activities, in order to effectively and accurately achieve the purpose, weekdays should be established "clothing promotions question bank", in case of conditions that can be put to use. As for the early warning point of the establishment of standards, will be due to the characteristics of the industry and specialty stores and differences, may wish to the past normal performance trend for reference; a store at 6:00 p.m. on the day of the cumulative performance is usually 60% of the day's performance. And so on and so forth, to store characteristics, the establishment of early warning points of reference value, the performance of the achievement of considerable help. The first step is to make sure that you have a good understanding of the process and how to use it to your advantage.

(4) confrontational clothing promotional programs

The operation itself is dynamic, under the fierce competition in the market, the store at any time to be ready to accept the challenge, due to the boom of the chain stores, the acceleration of competition is expected, the consumer long-term shrouded in the temptation to clothing promotions, competitors clothing promotions on May 1 activity! The company's goal is to provide the best possible service to its customers, so that they will be able to enjoy the best of both worlds, and to be able to make the most of their time and resources.

Clothing promotion program plan

After the above stage of strategic thinking, the next step is to formulate the clothing promotion program, clothing promotion program content includes the following items:

(a) target object

Only for a group of consumers to organize the clothing promotion May Day activities, in order to formulate the most suitable clothing promotion techniques.

(2) Theme

The theme must be set with creativity, topicality, and if you can create slogans or slogans, it can be both advertising effect.

(3) Triggers

Triggers are the parts that consumers get, such as gifts, discounts, etc. The size of the triggers should take into account both the acceptance of consumers and the cost burden of the company.

(d) Participation conditions

Participation conditions are defined which consumers can participate, and how to participate in this apparel promotional May Day activities, for example: purchase amount of 300 yuan can participate in the lottery.

(E) May Day activity period

May Day activity period refers to the setting of the clothing promotion period, according to past experience and consumer behavior characteristics, to determine the length of the appropriate May Day activity period.

(6) media use

The use of media refers to the channel through which the message is transmitted, the message of the clothing promotion will be conveyed to the consumer, because the message is accurate and instantly conveyed to the consumer, the number of visitors during the clothing promotion period will have a considerable impact, so it must be carefully evaluated and select the media.

May Day Activity Theme Program 2

First, May Day Activity Theme

New store, new gift, new fashion

New store to add fashion, discounts on discounts, gifts in gifts

Fashion new store, good gifts to meet

New store opening, fine point of the fashion

Second, May Day activity time

May Day activity cycle: ten days from the date of opening (the key is the first five days)

Select Saturday or Sunday, the best holiday opening.

Three, May Day activity object

25-40 years old ladies of all social classes;

This May Day activity will also be through the choice of promotional gifts to attract some male consumption.

Fourth, May Day activities (shopping chain of joy)

Suitable for 40-60 square meters store's opening chain of joy

A heavy joy, enter the door to have joy:

Into the store that is given to a certain exquisite souvenirs (or with the DM leaflet can be given a gift)

Such as about 1-3 yuan gift lighters, note pads, lighter, and so on. gift lighters, note pads, the original ball pen, keychain, poker, etc.

The second joy, buy to give (buy the amount of full, the gift of each store to customize):

☆ Where in the May Day activities during the purchase of a pair of cotton socks "worth 28 yuan;

☆ Where in the May Day activities during the purchase of 258 yuan, the purchase of a pair of socks;

☆ Where in the May Day activities during the purchase of 258 yuan, the purchase of a pair of cotton socks;

☆ Where in the May Day activities where to buy 368 yuan, send 100 yuan worth of exquisite notebooks a set of three combinations;

☆ Where in the May Day activities where to buy 488 yuan, send 138 yuan worth of leather belts a;

Triple happiness, was given a VIP card, where there is a purchase of the customer, the first 50 people to give Customers, the first 50 given a VIP card, register to become a permanent member.

V. Material Integration

1, outside the store theme posters: (the theme of the optional one)

New store new gift new fashion

New store add fashion discount discount gift in the gift of the project plan copy

Fashion new store good gift to see

The new store opening fine point of fashion

Points of fine fashion three drop surprise

Point fine fashion three drop surprise

2, hanging flags:

front theme of the advertisement, the reverse side of the grand opening or new products

3, easy to pull the treasure or display racks to unify the theme of the May Day activities, and the unity of the poster.

4, small sign POP advertising were placed in the display area of the product series.

5, May Day activity theme content

6, DM flyer content with the poster

7, large inflatable arches (written May Day activity theme), balloons, flags, baskets, etc.

8, other: business cards, gifts, VIP cards, ribbons

six, terminal environment

1, hard environment: display, props and lighting and sound, etc., should be consistent with the characteristics of the dragon brand personality theme terminal requirements, and the image of the publicity style to maintain consistency.

2, soft environment: store shoppers, cashiers, etc., their appearance, service standards and other characteristics of the dragon's brand image should be mirrored.

First, the theme of the event:

Romantic May warm XX

Second, the time of the event:

April 20 - May 20


The first time the event was held in the city of Bengaluru, the city of Bengaluru, the city of Bengaluru, the city of Bengaluru, the city of Bengaluru. strong> Third, the background of the activities:

After the Spring Festival, "May Day" will be the second peak season we face sales. Tourism Festival, Horticultural Exhibition, economic and trade activities and the opening of the new Shenzhen Yijia supermarket are new highlights of the market, in order to seize the favorable opportunity to integrate the internal and external resources of enterprises, establish a new image, grab the market momentum, and actively expand sales, for the attraction of merchants to promote the brand image of enterprises, is imperative.

Four activities:

1. Prize shopping promotion. Where XX shopping consumers, can be with the day of the shopping ticket together with ID card number together, through the telephone service code and cell phone text message to participate in the lottery. Weekly draws once, the prize surface broad prize value is low, such as T-shirts; monthly compound draws once, the prize surface is relatively narrow, the prize value is high, the prize can be booster car. Prize ceremony in the XX Plaza site held to pull the publicity, stimulate the purchase. Fee income and telecommunications, mobile split, about 2,000 yuan per month, can be used for prize expenditure costs. See the cooperation agreement for details.

2. "XX wind picking, refreshing this summer" - Zibo XX XXth air conditioning.

(1) Purchase of the machine lottery, reciprocal air conditioning. Users in the XX shopping mall to buy a cabinet or hanging machine can enjoy the lottery complimentary preferential policies, that is, in your purchase of a cabinet if you win the prize can enjoy the gift of a hanging machine, in the purchase of a hanging machine if you win the prize can enjoy the gift of a cabinet. This activity is limited to some brand models.

(2) sales rankings. XX Shopping Plaza, together with the Consumers Association and other relevant departments, XX Shopping Plaza between April 20 - May 20, the sales of air conditioning according to the number of purchases ranked, and will be released through the media, to guide consumption.

(3) the theme of "air conditioning and my modern life" series of essays. Customers can express their opinions about air conditioning through the article, but also before and after the purchase of air conditioning, the activities are designed to advocate scientific consumption, promote the culture of air conditioning. The essay is co-organized with Luzhong Morning Post, and the essay will be published in the newspaper.

(4) free maintenance, maintenance, large-scale telephone call back. Ten days before the air conditioning festival, each day to the new and old users of the outdoor machine rain cover, rain cover uniformly printed with "XX dedication" words. Community service, dedication, image building, publicity driven.

(5) a wide range of gifts, special sales activities. In addition, each day to engage in an hour of bidding sales activities, advance notice, the sale of the auction.

(6) "Air Conditioning Affinity Phone" - the purchase of air conditioning users, are entitled to one month of weather information, once a day (7:45 pm). Older users are entitled to two weeks of weather information. This activity in cooperation with the telecommunications company, through the prepayment of a certain fee, regularly leave a phone number to the customer to broadcast weather information, clothing index, sunscreen index, comfort index, air pollution index, commuting to and from work weather forecasts and other information.

(7) Every morning at 8:00 the first call into the air-conditioned phone for the lucky "wind" people, you can enjoy half-price discounts, so that people surprise, feel the excitement.

(8) Grand opening ceremony and exhibition activities.

3. Members of the "shopping points holiday tour" activities, from the launch date, the cumulative amount of member shopping, where shopping full of 2000 yuan, the value of 120 yuan of travel tickets; shopping full of 5000 yuan, the value of 120 yuan of travel tickets two; shopping full of 8000 yuan, the value of 120 yuan of travel tickets three. Tourist ticket three. The activities of the program and commodity information through the postal delivery ads, reach each member, in order to cause them to participate in a wide range.

4. "Buy a T-shirt, dedicate a dollar of love" - Zibo XX shopping plaza T-shirt charity sales. Before and after May Day, a charity sale will be held in the square, and a certain number of pieces will be taken out each day, and the money sold will be donated to Project Hope, which will be organized and implemented by the Youth League Committee.

5. "Leisure Sports Series Fashion Show" using XX ceremonial fashion modeling team, choose leisure, sports, fashion shows in the square, with the store sales, the main push of the two shopping malls of leisure and three shopping malls of sports fashion category, momentum sales.

6. "Sugar, wine and food", "toiletries" category of goods, is the main event of the May Day consumption, for an effective combination of sales, the launch of the XX "food week" and XX "Caring for the skin, beautiful life" washing and chemical hot buy month. The use of specials or half-price to pull the purchase.

7. Establish XX shopping plaza website. Full coverage of the XX Shopping Plaza May Day promotional activities.

V. Advertising

1. Economic station "XX Information Harbor" column in the full introduction of the XX Shopping Plaza May Day promotional activities.

2. Radio news stations, literary stations using half-point, whole-point advertisements to publicize individual activities.

3. Use Zibo Evening News and Luzhong Morning News to do a full-page advertisement.

4. The activities are broadcasted on the radio at the business site.

5. XX website reports the whole series of activities on May Day.

6. Cooperation with the Postal Service to combine the manufacturers of a special issue of advertisements

7. The use of the above media news reports.

Six, to create the image of the store:

1. Decorate the store. The use of silk flowers to make romantic May Day color door, the cost of about 600 yuan.

2. Patio and the first floor at the zenith, the use of flower ball decoration, withdraw red lanterns. Cost about 1000 yuan.

3. Color balloon decorations about 2000 yuan.

4. Green simulation plants decorated about 1000 yuan.

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