The Development Course of Media Group in Bailing Times

1997, Guangzhou bailing advertising company (now a subsidiary of bailing times) was established. With the privatization of buses and bus companies, Bailing Advertising began to sell 78 buses of Guangzhou Sui Xin Bus Co., Ltd. With the continuous expansion of Guangzhou's bus passenger transport scale, the bus advertising media operated by Bailing Advertising has grown from 78 at the beginning to 2,353 buses operated by FAW, Sui Xin, Jockey Club and Yitong Bus Company by the end of 2007. In 2006, Bailing Advertising and Guangzhou Ferry Company jointly established Guangzhou Lixing Cruise Co., Ltd. to jointly operate the Pearl River night tour project, with a market share of over 70% in the Pearl River tour. At the same time, Bailing Advertising has successfully obtained the media advertising rights of1/Pearl River Cruise and 6 water bus, and can operate advertising media such as ship names, hulls and boathouses. At the beginning of 2008, Bailing Advertising Co., Ltd. cooperated with the advertising operator of Guangzhou No.3 Automobile Company to set up Guangzhou Urban Advertising Co., Ltd. (now a subsidiary of Bailing Times) to conduct unified sales and operation of bus media of FAW, No.3 Automobile, Trams, Sui Xin, Jockey Club and Yitong Bus Company. The business scale has expanded to more than 4,000 bus media and more than 200 bus lines, and the market share has jumped. In 2009, Bailing Times acquired Guangzhou Zhongchuan Media Advertising Co., Ltd. (now a subsidiary of Bailing Times), the advertising operator of Guangzhou No.2 Automobile Company, and brought all bus media of No.2 Automobile Company into the business scope of Bailing Times, which made the market share of bus media sales jump to 90%. In 2009, with its strong business strength, Bailing Times successfully won the exclusive advertising rights of eight subway lines, including Guangzhou Metro 1 Line, Line 2, Line 3, Line 4, Line 5, Line 3 North Extension, Pearl River Metro Passenger Automatic Transportation System and Line 8, including subway platform, station hall, light box, ladder sign, wall painting, carriage and so on. In 20 10, Bailing Times successfully won the exclusive advertising rights of Chengdu Metro 1 Line and Guangfo Metro Line in public bidding, and became the exclusive operator of Chengdu Metro Advertising and Guangfo Metro Line Advertising. 20 1 1 year, Bailing Times, which has strong strength and many years of experience in subway advertising operation, once again won the first place in public bidding, and successively won the exclusive advertising management rights of advertising media of Daxing Line, Line 4 of Beijing Metro and Line 2 of Shenyang Metro 1. At the same time, Bailing Times has obtained the exclusive agency right for LCD advertising of Wanda Cinema, including 86 cinemas in 52 cities under Wanda Cinema, and more than 65,438+0,000 LCD screens, and entered a brand-new media field-cinema media. 20 1 1 In June, Bailing Times, which has strong strength and many years of experience in subway advertising operation, won the exclusive advertising management right of Shenyang Metro 1 Line, including advertising media such as platform, light boxes in the station hall, wall stickers and ladder signs.

2011110. In October, Bailing Times Media Group officially launched the "New Media Strategy". At the same time, the first new media business flash broadcast network was grandly launched. February 20 12, Bailing Times won the first prize again, and won the exclusive advertising management right of Shenyang Metro Line 2, including advertising media such as platform, light boxes in the station hall, wall stickers and ladder signs. 20 12 In July, Bailing Times Media Group won the right to operate nearly 500 advertising spaces in Beijing, Guangzhou and Chongqing airports, including the near 150 multimedia kiosk, covering 600,000 airport passengers every day. 20 12 July, Bailing Times Media Group obtained the exclusive advertising rights for the platform, light box, ladder sign and train advertising media of Hangzhou Metro 1 Line, and became the sole operator of media advertising in Hangzhou Metro. August 20 12, bailing times took the lead in launching the mobile phone client "bailing flash" based on image search technology in the national outdoor advertising industry. "Bailing Flash" supports image recognition, QR code and barcode scanning. It turns the seemingly conventional outdoor advertising screen into a network portal, and connects outdoor advertising based on traditional media with online promotion and marketing methods. 20 13 1 Under the guidance of China Advertising Association, the final of the first China OOH Youth Advertising Creative Competition sponsored by Bailing Times Media Group ended. By holding this competition, Bailing Times Media Group successfully realized the construction of creative think tank, effectively aggregated the creative resources of domestic advertising companies, design studios, universities and professional fields including young professional advertisers, and increased the willingness and confidence of 4A advertising companies and major advertisers in Bailing Times Media Group's advertising resources.