I have never understood where the income of TV stations comes from. The ratings are very important to them, but can they be converted into money? Which master?

The main profit of TV stations comes from advertising. Good ratings are the basis for TV stations to get advertisements. Television only has viewers with ratings, and advertising is meaningful.

Advertising is divided into TV, radio, newspapers, magazines, outdoor, internet and other distribution channels, and each distribution channel charges different fees. The charging mode is how much per thousand people.

The following is an introduction to advertising:

Advertisements published, played, set up and posted in People's Republic of China (PRC) through newspapers, radio, television, movies, street signs, windows, printed matter, neon lights and other media or forms. Specifically including:

1, using newspapers, periodicals, books, catalogues, etc. Publish advertisements;

2, the use of radio, television, movies, videos, slides and other advertising;

3, the use of streets, squares, airports, stations, docks and other buildings or spaces set up signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

4. Use theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements inside and outside;

5. Use vehicles such as cars, boats and planes to set up, draw and post advertisements;

6. Mail all kinds of advertising materials through the post office;

7. Use gifts to advertise;

8. Online e-mail and banner advertising is a kind of database marketing;

9. Call center, a kind of database marketing;

Refer to Baidu Encyclopedia-Advertising for the above information.