2021 beauty industry in the next 5 years trend is what?

The beauty industry trend in the next 5 years is:

1, strong chain brands are more popular

In terms of the beauty industry, chain management will be the mainstream of future development. Chain management has a tenacious vitality and rapid expansion. Large chain brands, both in terms of size, organization, financial strength, personnel and other aspects are superior to small beauty salons, and often with strong advertising and publicity to strengthen its competitive strength, choose a well-known platform allows you to take a cool ride under a big tree!

2, e-commerce or group purchasing and other channels to fully intervene in the beauty market

Previously, many customers to buy beauty supplies will go directly to a familiar beauty salon, by their own trust of the beautician introduced to the purchase of beauty supplies suitable for their own skin type.

But in recent years, Taobao, Meituan, the rise of small programs and other channels, customers only need to open the cell phone app can be ordered to buy, many of the skin care equipment has also realized the "miniaturization", the customer to buy the skin care can be completed directly at home. Beauty salons should change the way of business in order to reduce the impact of these channels to their own.

3, the beauty salon management information

beauty industry information technology, in addition to basic resource management, such as customers, employees, basic information, etc., the customer's appointment registration, customer data tracking, payment processing, staff salaries, merchandise sales can be processed by the computer or cell phone app, more conducive to the salon managers on the business status of the visualization of management.

Through information management, not only will it be more accurate and faster than manual operation, but also through the analysis of data, it can better improve the salon's services. For example, many customers' skin diagnosis can be done through "big data", and personalized maintenance programs are recommended for each customer's skin characteristics.

4, the introduction of psychological beauty

In fact, in addition to providing beauty services, beauty salons should be more psychological guidance to customers, many beauty salons have ignored this point. Imagine, when the customer is troubled by skin or body and other problems, worried about affecting their own beauty, to the beauty salon to spend money must be on the care of the effect of the expectations of a very large, and perhaps will be on the cosmetologist to solve the problem and worry about restlessness.

5, beauty and medical integration closer

Many people will be beauty as a very common thing, rarely linked to medicine. In fact, the production of cosmetics contains medical ingredients. The promotion and implementation of medical cosmetology can more effectively solve many of the problems that have long plagued customers. In addition, high-tech beauty and weight loss instruments in the future will also be more in-depth, more extensive use, is bound to have a far-reaching impact on the development of the beauty industry.