The digital redefinition of the store!

As of November 11, the number of new patients with new crown pneumonia in Dalian has been as high as 52 people, which is not a small number, see the winter is coming, is the epidemic began to "active" again? Today's trend is not favorable to the brick-and-mortar industry, and will likely threaten the retention of brick-and-mortar stores once again. Thankfully, we are living in the era of the digital age, the digital age, people can use intelligent thinking to solve the problem, such as through the construction of digital stores to deal with a variety of unexpected situations.

Question 1 What exactly is a digital store?

Answer: The digital store "name as its store", that is, the combination of digital management + offline stores to form a new type of store.

Question 2: What is the difference between a digital store and a traditional store?

Difference 1: the way to attract and expand customers

The traditional stores are mostly offline single expanding customers, can only rely on the distribution of posters, customers introduced to each other and other ways to publicize, this kind of publicity not only will make the customer resistance, and can reach a limited range.

The digital store's approach to customer service is more oriented to online attraction, lower cost, wide reach, and can do accurate management.

Difference 2: customer dining

Most of the traditional stores for consumers to eat in the store, if not dine in, you can also choose to pack and take away. However, many consumers believe that this is not convenient, but also can not retain the original flavor of the ingredients.

And digital stores can provide consumers with online ordering, through the aggregation of delivery to the hands of the customer, consumers only need to wait patiently at home can eat hot and delicious, and the business is to solve the problem of private takeaway delivery.

Question 3: What role do digital stores play for merchants?

The first is to help stores connect to the online mobile Internet platform, so that stores can operate multiple channels, so that the items in their stores can be displayed on the Internet, and open up the online platform.

Secondly, the operational efficiency has been improved, for the traditional stores in the past, ordering more rely on artificial, queuing phenomenon is serious. The digital store provides a smart business system, whether it is ordering food or checkout, can be completed in the online platform, saving time.

Digital management also brings digital ideas and scientific technical support, such as unmanned stores, smart fitting rooms, electronic tags and so on. It is believed that in the near future, digitalization will be seen by more and more merchants, helping stores to digitalize their operations and become successful!