What are the commonly used non-personnel sports marketing communication tools?

Advertising media, brand cooperation promotion, etc.

1. Advertising media include traditional media such as TV and radio, and new media such as Internet and social media. By putting sports-related advertisements on these media, brand and product information can be conveyed to a wide audience.

2. Establish cooperative relations with athletes, coaches, sports teams or sports organizations, and promote and publicize the brand by acting as a brand spokesperson or image ambassador.