Briefly describe the principles of public relations

1. The principle of respect for the public. The most fundamental principle of public relations etiquette is respect for the public. Public **** relations work is the object of the public, only respect for the public, in order to communicate well with the public, to win the public's understanding, trust and support, to achieve the organization's public relations goals.

(1) respect for the public's personality. Personality is a person's subjective position, that is, the individual in social life of the main position and value of the confirmation or characterization, is a person's affirmation of the value of their own existence. Personality is a combination of human value, honor, image and temperament, with inherent dignity, and is a sacrosanct and inviolable natural right. Regardless of wealth and poverty, age and gender, nationality and color, everyone has their own human dignity. In any public relations etiquette activities, respect for public personality is the first thing.

(2) Respect for the public's individual preferences and character traits. Not because of their own good and bad and force people, not their will and desire to force people. Any encounter with the public's personality and preferences contrary to or in conflict with the matter, should take the attitude of consultation, pleading, advice and kind words of persuasion to seek a solution to the problem. They should never be made to sacrifice their personal preferences or to engage in things that are incompatible with their character traits by means of reprimands, pressure, inducements, or threats.

(3) Respect the public's civil rights, such as beliefs, customs and privacy. Don't ask questions you shouldn't ask, don't force you to know what you shouldn't know, and don't interfere in other people's private lives. In social activities, men are generally not asked about property, income, curriculum vitae, height; women are generally not asked about age, marriage, price of clothes and accessories.

2. The principle of fairness and equality. The pursuit of equality and yearning for equality, is anyone have a **** the same human nature requirements. In public relations work to treat all the public equally, is the basic premise of good public relations work.

Between people, between people and organizations, organizations and organizations, in the process of formal interaction, we must consider the identity of the participants, the number of people, reception specifications and other aspects of etiquette norms, to adhere to the principle of reciprocity, that is, the principle of courtesy.

3. The principle of identity differences. Equal treatment of all members of the public is the general principle of public relations etiquette, but in the actual application of the process, we should also consider some of the "power change", that is, the principle of difference in public relations activities.

(1) foreign protocol differences. In engaging in foreign public relations activities, we must pay attention to the principle of the order of protocol, in foreign affairs activities to follow the principle of priority of foreign guests, which almost permeate all foreign affairs activities, the slightest error will be regarded as a country's disrespect, resulting in a very bad influence.

(2) Difference in status. The equality of human beings refers to the equality of citizens' status before politics, economy and law, but because the publics are engaged in different occupations, have different positions and hold different social relations, so their actual influence on the organization is also different. Therefore, when we classify the publics, we divide them into primary publics, secondary publics and marginal publics. In the actual reception work, the etiquette of their treatment should also be different, differentiated.

On the occasions of various ceremonial activities, special care is given to the respected elders, showing a noble human morality. However, the elderly in the West have the habit of being independent and are consulted before they are helped.

Women are generally in a weaker position than men, so international etiquette advocates the principle of "ladies first".

4. The principle of simplicity and effectiveness. Etiquette is a product of social culture, is the human mode of production and lifestyle regulator. Then, of course, with the progress of human society, etiquette is also development and change. Some social lifestyles no longer exist, and some rituals built on them should be eliminated automatically. Ancient etiquette also has too cumbersome, impractical content, and these contents even become the shackles of social development. Therefore, in the actual public relations activities, we should be in line with the ancient for modern use, foreign for the principle of use, remove those red tape, protocol dogma, in order to achieve the purpose of saving time, saving money, so that public relations etiquette better for the organization to shape the image of services.