Company Profile of Central Broadcasting Media Development Corporation (CBSMDC)

Central Broadcasting Media Development Corporation (hereinafter referred to as the "Company") is a large-scale wholly-owned state-owned enterprise subordinate to the Central People's Broadcasting Station (hereinafter referred to as the "CBS"), and is authorized by the CBS to engage in the development and operation of all the operable resources of the CBS. It is authorized by CCTV to engage in the development and operation of all the operable resources of CCTV. CCTV is an important business platform for the development of CCTV's media industry, and owns a wide range of operational resources such as radio, television, periodicals, internet and new media. The company focuses on the three pillars of traditional media operation, new media operation, equity investment and mergers and acquisitions, including advertising and program operation, and has wholly-owned subsidiaries such as Huaxia Advertising, CCTV.com and CCTV Urban Culture, as well as several large-scale participatory and holding companies, such as CCTV Happiness Shopping, CCTVV and CCTV Think Tank, etc. The company is also the largest media company in China, and has been the largest media company in the world.

As a large media company, CCTV is mainly responsible for the overall management and centralized integration of the business affairs of its wholly-owned subsidiaries, participating and holding companies and agencies, as well as the multi-channel development of traditional media resources such as broadcasting, television and print media, and new media resources such as the Internet, cell phone television, digital radio and digital television.