What problems should be considered in the packaging design of fruit food?

The design of fruit packaging box is a complicated process, which needs designers to consider many aspects. The following are some points for attention in the design of fruit packaging boxes summarized by Zhonghui Design.

1. Product protection performance

Fruit is fragile, and the packaging box should have sufficient protective performance to avoid physical and chemical damage to the fruit, damage or decay during transportation and storage. The packaging box should minimize the contact between the fruit and the outside world, and consider damping materials. Such as foam, bubbles and other shock-proof materials, can improve the protection performance and solve the collision (positioning) problem caused by the movement of related objects.

2. Pay attention to aesthetics and practicality

Fruit packaging box should not only provide good protection function, but also have aesthetic and practical value. Designers should consider how to make the packaging box look attractive in order to increase consumers' interest in buying products, but moderate style mastery must also be considered. Under the condition of ensuring practicality, the creative integration of structure, color and other technical styles makes it beautiful, high-quality and convenient to use, which reflects the continuity between the packaging box and consumers.

3. Size and volume of packing box

The size and volume of the fruit packaging box should be suitable for the packaged fruit, and it should not be too big or too small. The size of the packing box should ensure that the fruits in it will not slide or shift, and the necessary tight connections should be filled during transportation; It is easy to open under appropriate conditions, so designers need to do a good job of capacity analysis and calculate the optimal size according to expectations to achieve this goal.

Select materials and signs.

Packaging materials should be environmentally friendly, and environmentally friendly materials that are easy to recycle should be considered to convey brand image trust to consumers; Note: add a short and easy-to-understand brand logo slogan, and the relevant elements are coordinated with the table to increase its brand awareness and customer stickiness.

5. Cost control

Cost control is also a matter of principle, which designers need to pay attention to and clearly understand. In the creative process, we should also weigh the design scheme and mass production cost, make the best decision within a reasonable range, reach the price balance point, and at the same time give corresponding boost to improve the level of refined manufacturing.

In short, designers need to consider many factors such as protection, aesthetics and practicality, size and volume, materials and labels, cost and so on in the design of fruit packaging boxes. Paying attention to environmental protection and sustainable development is a good starting point for brand promotion and even the development of the whole similar market.

The above is the content provided by Zhonghui Design (a professional fruit packaging design company), hoping to help everyone.