What changes have been made to the tourism industry by the classification of tourism market?

The concept of tourism market has broad sense and narrow sense. In a broad sense, it refers to all kinds of economic behaviors and economic relations reflected by tourists and tour operators in the exchange of tourism products, while in a narrow sense, it refers to frequent buyers and potential buyers of tourism products.

2. Tourism market classification

(1) According to the types of services sold, the corresponding markets are systematically divided into three categories: basic services (transportation, hotels, catering), additional services (medical care, entertainment) and accompanying services (trade, information and communication). Basic services, additional services and accompanying services.

Basic tourism services: Limited by service contracts and documents, accommodation, catering and transportation services are usually included in these services, including pick-up and sightseeing.

Additional services: wide coverage, accounting for 50% of the total investment in developed tourism infrastructure. This includes extra tours, medical services, cultural performances and other entertainment activities that are not within the scope of basic services.

Accompanying services: including trade, foreign exchange credit, information and communication services.

(2) According to whether there are necessary conditions for buying and selling services and commodities, the tourism market can be divided into potential market and real market.

Potential market: it can be all residents of a country or region, including those who are interested in buying services. In the tourism market, it is people who are interested in tourism services. At the same time, it is not enough to have the desire to buy, but also to have the conditions to buy. In addition, wealthy buyers who need travel services should also have the opportunity to travel. If the above conditions can be met, then the real market can be discussed.

(3) According to the specific regional environment, analyze the market relationship of tourism. Regardless of the size of this geographical area. Therefore, according to the principle of territorial independence, the tourism market can be divided into regional market, domestic market, international market and world market.

(4) According to people's tourism goals, motivations and consumption desires, the tourism market can be divided into holiday tourism market, cognitive tourism market and sports tourism market.

(5) Due to the seasonal expansion of consumers' demand for tourism services and commodities, the tourism market can be divided into year-round market and seasonal market. The concentration of tourism resources in a specific season makes the tourism market seasonal. At the same time, if a large number of tourism services and commodities are sold evenly in all periods of the year, the demand for them is constant and the sales process is continuous, then such a tourism market is all year round.

3. Characteristics of the tourism market

(1) The tourism market is global.

The tourism market is not aimed at a certain region, nor is it exclusive to a certain region. Different regions have different cultural and landscape characteristics due to different geographical locations and development history, which constitute the tourism market in different regions, and the tourism market is global.

(2) The tourism market is different from other places.

The tourism market formed by different tourism regions is also different, and the composition and development of the tourism market are also different due to different tourism characteristics.

(3) The tourism market is unstable.

Tourism market depends on tourism products and tourists' desire and purchasing power. Tourism products may have certain seasonality and variability. In addition, various factors are also influenced by economic and political factors, so the tourism market is not static and has certain fluctuations.

(4) The competition in tourism market is fierce. Just like the traditional market, the tourism market is fiercely competitive because of its global, remote and volatile characteristics.