How to treat the benefits brought by enterprises using e-commerce from the perspective of industry and data mining analysis

How to treat the benefits brought by enterprises using e-commerce from the perspective of industry and data mining analysis? The realization of e-commerce combines network technology and database technology, and has increasingly become the mainstream mode of enterprise business activities. Enterprises urgently need to find useful knowledge and laws from a large amount of information generated in the process of e-commerce.

Method, to be used, so as to promote enterprises to better understand customers, more effective marketing, more targeted to help enterprises develop. Data mining technology can extract and classify information through various analysis methods, and get information about groups.

Universal knowledge of users' access behaviors and ways is a powerful tool for knowledge discovery in e-commerce systems.

If we use the three components of e-commerce to analyze enterprises from a technical point of view, the application system of e-commerce consists of three parts:

+Intranet (internal)

+Connection between Intranet and Internet

+E-commerce application system

The development of e-commerce, the core of enterprise e-commerce, poses a challenge to enterprise operation. Focusing on the relationship between e-commerce and business process reengineering, I think we can see what impact e-commerce has on China enterprises from three aspects.

The first is the influence of e-commerce on the living environment and lifestyle of enterprises.

First of all, the adoption of e-commerce means has completely broken the influence of cultural customs in economic life, eliminated the obstacles of language exchange and ideological differences, and integrated the whole world. The network already exists objectively. Whether you can access it or not, you must face the global competition brought by the network. This is obviously a huge challenge for our enterprise. It is very obvious that the network itself can reduce the product cost and operating cost of enterprises. Judging from these functions, it is obviously a potential and visible modern tool that has a great influence on the comparative cost of our enterprise, so e-commerce itself is a new growth point for the development of our enterprise. Some experts have analyzed the cost change data of e-commerce in different industries, and the average level is basically set at more than 1%, which should be considerable. Therefore, globalization is both a business opportunity and a challenge. Economic globalization, global resource allocation, application of e-commerce. Economic growth and efficiency improvement are obvious, and the highest constraint of efficiency-seeking enterprises makes us have to face up to the new business environment brought by e-commerce.

Secondly, the change of factor circulation mode. On the issue of developing e-commerce, I think we must attach great importance to the ability of logistics distribution and the reform of logistics system. We can learn from the achievements of Shanghai Meilin Company in developing e-commerce. Based on the water supply system established by operating pure water, Meilin gradually extended to other daily necessities. Although this kind of logistics ability is manifested in tricycles, small trucks, and even their e-commerce ability is only telephone, but there is already the shadow of e-commerce, which is why it performs so well in the stock market. It should be noted that the whole logistics system we inherited under the background of planned economy has seriously failed to meet the requirements of modern mass production system. In this context, our enterprises need to study how to transform the existing sales network, which may not be well combined with e-commerce.

In fact, since the reform and opening up, some large foreign companies have paid great attention to the marketing ability and network foundation of China enterprises when choosing joint venture partners. For example, Nestle is interested in the network system of ordering and delivering milk formed under the planned economy, because this network can be well combined with modern e-commerce and transformed into modern logistics system. The emergence of e-commerce puts forward special requirements for logistics system, which must be paid enough attention to.

Third, it is the settlement method and the credit problem between enterprises. At present, triangular debts are widespread among enterprises. In the business environment of Chinese enterprises, the whole banking service and the enterprise's own ability to control the capital flow, as well as the changes in the credit image and settlement methods in enterprise operation, are facing a series of challenges. If e-commerce is not supported by a very good credit system and credit legal system, it is simply impossible. I think these are three aspects of the whole environmental change. In fact, the explanations of e-commerce given by several major foreign institutions in China are very enlightening to us, and also enlightening to how to truly understand e-commerce.

Second, the challenge of e-commerce to business philosophy.

Our enterprises, especially state-owned enterprises, have long lived under the planned economy system and in the arms of the government, which cares a lot about state-owned enterprises directly. It can be said that up to now, our state-owned enterprises have been promoting the reform under the condition of enjoying preferential treatment from the profit retention to the debt-to-equity swap being implemented. Private enterprises have never enjoyed such treatment. It is also true that private enterprises have withstood various tests in their growth, have very strong strength and have a natural affinity with the market, which is a huge difference between private enterprises and state-owned enterprises. If our state-owned enterprises always want to rely on the government, it will be difficult to really go to the market in the end. So I think we should accept the challenge from the concept, because e-commerce itself is a modern tool, and everyone can participate, and the ability to pay and reputation are the thresholds for participation.

The key challenges are shown in three aspects: first, the unique capital ability of credit in e-commerce and its ability to carry out e-commerce activities. Our enterprise must establish a modern credit concept that fully adapts to the market economy, which is a point that needs special emphasis in our economic life, because in e-commerce activities, banks may rely entirely on your own statement, your account number and your password to provide services and conduct supervision. However, I feel that in the case that our laws and the order of the whole e-commerce activities are still unclear, more depends on the self-discipline ability of our enterprises. Here, the credit background and credit support in modern e-commerce activities and negotiation activities actually play a unique capital role. Habitually relying on the government and running forward (money) is obviously lacking in self-confidence and credit ability.

I hope it helps you!

How to use e-commerce to manage enterprises? ERP software is

How to use big data to mine big data for e-commerce is not long. Taobao was the first company to introduce big data mining technology, and all transactions were completed based on its own system. Alibaba Cloud has also become the first company in China to tap the supply of big data. Mining the super processing ability of big data has contributed to the development of e-commerce, with the following main impacts.

(a) information retrieval capability

Although the e-commerce platform has greatly changed the way consumers shop, in terms of marketing methods, the quantity and types of goods are still the main factors affecting consumers' choice of businesses. In the field of e-commerce, the number and types of goods show a trend of complex and even unstructured development. All these challenges IT infrastructure and information processing technology. Big data processing technology can lead the new direction of e-commerce information processing technology because of its flexibility and powerful retrieval service.

The retrieval service of mining big data can filter and display a large amount of information according to the actual needs and trading habits of customers, and its intelligence and efficiency are incomparable with traditional IT infrastructure. In addition, the cloud platform also has the function of information recommendation, which can screen and display popular goods according to the overall situation of online transactions, and improve the pertinence and retrieval efficiency of transactions. The advantage of mining the efficiency of big data is also reflected in describing the function of human thinking, which solves the problem that computer information processing can not accurately grasp the application of human language and knowledge for a long time, and makes data processing realize the in-depth exploration of functions. This technical advantage is manifested in the actual transaction, that is, the e-commerce platform can quickly respond to the user's input language and accurately provide the product information that the user needs. This process has greatly improved the efficiency and quality of information services and greatly improved the satisfaction of users.

(2) Flexible processing ability

The working nature of e-commerce information processing system determines that it must have strong flexible processing ability, be able to respond in a very short time and deal with various problems in the implementation of the system. These problems are not accidental, but caused by a large number of order information generated by users' concurrent visits and merchants' collective marketing activities. These situations are very common in the current implementation of e-commerce systems, which requires the system to have strong data expansion and storage capabilities in the face of sudden growth in business volume.

The emergence of big data mining technology has theoretically realized the infinite storage capacity of information and the super-large-scale information processing capacity, and can easily deal with TB-level information and even PB-level information processing. The realization of this function does not require the enterprise to replace the hardware system, and it can enjoy the information service of mining big data storage and processing at a relatively low cost. On this basis, the application system model is comprehensively laid out to ensure flexible processing capacity and optimize the allocation of resources.

(3) Information processing security performance

The biggest problem facing the network system is information security. Ensuring transaction security and user information security is a topic that e-commerce enterprises should always pay attention to. A major feature of the information age is to transform information into available resources, even information capital that directly creates economic value. In the field of e-commerce, big data is an important capital for the survival and development of enterprises, and the ability to control big data will become the main symbol to measure the core competitiveness of enterprises. However, the emergence of big data has also brought great challenges to the security of information resources. Because of its complex structure, huge amount and sensitive information, it is easy to become the target of network attacks.

Big data processing technology comprehensively evaluates its effectiveness in dealing with information security, so that it can timely and accurately locate all kinds of network attacks or abnormal phenomena, and implement preventive measures by analyzing and collecting these abnormal data. Mining the security of big data technology is also reflected in transforming safe and reliable information into cloud services, and hosting these information in the cloud to provide professional information protection measures and confidentiality schemes for users' information.

With the expansion of data processing scale and the improvement of processing capacity requirements, the innovation of IT infrastructure in e-commerce enterprises is developing towards miniaturization and clustering. At the same time, e-commerce enterprises need to invest a lot of manpower and technology to maintain, upgrade and update infrastructure.

How to tap your own corporate e-commerce needs? Many companies have spent a lot of money in recent years, whether it is driven by Internet companies or seeing others blindly follow suit, but how many companies or how many percentage points can benefit? In this environment, many enterprises and institutions have shown signs of injury just after recovering from the follow-up illness of e-commerce, that is to say, once bitten, twice shy. At present, in the profitable environment of Alibaba, Taobao, JD.COM and other e-commerce models, many enterprises are eager to follow suit in the second round. In fact, it is a good thing to follow suit, but don't blindly sum up the previous failure experience, draw up a perfect plan for this investment, and tap your actual e-commerce needs.

Determine the target group of the website.

Only by understanding these enterprises can we rationalize our e-commerce functional needs. As for the beautiful page and the way to realize it, it also belongs to the category of e-commerce function of your website, but its importance is far lower than the above points. Accurately speaking, good-looking pages are the late and continuous level of e-commerce functions, which can be put into the second and third stages of improvement. If you don't take the first step and lay a correct foundation, then your e-commerce investment and construction should be hurt and modified.

Research on e-commerce value customer analysis based on data mining technology. Translate from Chinese to English? Go to Netease and have an interpreter.

How can enterprises make better use of e-commerce? According to the enterprise situation, make different plans, long-term and short-term different program plans. Learn from peers, peers are the best teachers.

Looking for product features, looking for Internet exports according to the features.

How to treat the global promotion of e-commerce is almost your understanding, and then you have to learn laws and regulations. The operation of various online stores, store decoration, business negotiations and so on. In short, at present, e-commerce is the mainstream mode of business operation in society.

How do logistics enterprises make money by means of e-commerce? If the informationization of logistics service process is only understood as asking professional system integrators to design and import an integrated computer management system, it is likely to be counterproductive. Because the first step of business process informatization-business process reengineering-needs the support of sound enterprise management rules and regulations, standardized and complete, and sometimes even harsh enterprise basic management data files. The weakness of traditional logistics enterprises in basic management in the process of transformation is the focus, which will never change in the short term.

Choosing the right logistics service field is to reposition the market. Storage and transportation are the most basic logistics service activities. Storage expansion kits can be used for value-added processing or transit services, and transportation expansion kits can be used for multimodal transport or door-to-door services. Different forms and integration of warehousing and transportation can develop distribution centers and distribution centers. There are also agents such as freight forwarding, shipping agency and consulting between service and market. The integration of these middlemen with manufacturers or warehousing and transportation enterprises can develop into logistics service managers. The business environment of e-commerce provides technical means for the organization of global supply chain, so the online logistics service market (equivalent to online logistics service exchange) and service providers came into being.

Recently, many logistics e-commerce websites have sprung up like mushrooms after rain, especially China Logistics Network headed by Jincheng Logistics Network and World Logistics Manager, which shows that the logistics industry in China has realized that e-commerce can bring benefits to enterprises. At the same time, it also shows that trading enterprises are constantly seeking faster, cheaper, shorter cycle and zero inventory logistics turnover mode. The author thinks that B2B e-commerce mode will become the eternal mode of enterprise-level business development in the future.

How to analyze the construction of e-commerce website from the user's point of view 1, the construction of e-commerce website should first make clear its own requirements and objectives, have a clear plan for the whole e-commerce website, then consider your potential users and target market, and finally carry out website construction.

2. More and more people are willing to switch product consumption from offline to online, but it should not be ignored that users are also very cautious and demanding, so it is not so easy to acquire users. Therefore, when building an e-commerce website, we must know the demand psychology of the target users in detail and choose a website suitable for ourselves and users.

Don't think that only attractive products are enough. Website layout, detailed design and website structure are all important factors that greatly affect users' judgment. It is very difficult to build an e-commerce website to get a good natural ranking, so there must be a detailed plan before building the website.

4. To build a good e-commerce website, we should not only do a good job in product display, but also choose safe and familiar payment methods to provide users, so as to reduce users' worries about the safety of funds; However, online functions are also essential. Only by meeting these needs of users can our e-commerce website get a longer-term development. No matter how dazzling the website is, it is always the website from the user's point of view that truly meets the needs of consumers.

Nanjing Nainuo hopes to help you!