What are the possibilities of small program + e-commerce

The first, merchant + small program

Currently many merchant brands, are relying on large e-commerce platforms to get traffic, nowadays it is more and more difficult to get traffic from large e-commerce platforms, especially those brands that are not first-tier, and the cost of getting traffic is getting higher and higher. Undoubtedly, the small program solves this part of the problem.

But merchants also face a difficult problem: it is difficult to convert users. Backed by WeChat's 1 billion user traffic, the huge flow of small programs can naturally bring no small traffic dividend. Now the small program has opened a number of entrances, such as the nearby small program, friend sharing, public number binding, etc., so that users easily access to the small program, the dissemination ability should not be underestimated. Because of this, many brands have begun to rely on small programs to build their own traffic pool.

The second kind: big v + small program

This model, more typical is to LOOK and so on as the representative of a group of small program e-commerce. This kind of small program e-commerce is to take advantage of the traffic and strong guidance brought by the big V to bring stronger endorsement and higher conversion. In addition, the head v is y cultivated in their respective vertical fields. Most of the female consumer Vs who work with LOOK are more professional and know more about users in the fields of clothing, shoes and bags, beauty and home goodies.

It is worth noting that the small program actually comes with a closed attribute, without promotion and dissemination of the situation can not attract a limited flow of customers, so for the big V netroots such as natural self-traffic flow of people, the small program will bring a lot of surprises.

The third platform + small program

Speaking of platforms, there is a successful electric put is Jingdong. Jingdong does have a relatively unique place in the use of small programs. In the Jingdong social e-commerce new ecological and Jingdong Kepler light mall small program on-line conference, Jingdong officially launched the Kepler light mall small program.

Light Mall for not stationed in Jingdong Mall brand merchants to provide services, through the "one-click generation platform", to help brand merchants to complete in the WeChat market retail store construction work.

Jingdong has always been positioned in the enabler, with the increasing number of merchants Kepler small program cooperation, Jingdong development and empowerment of the building blocks, but also in the design ah e-commerce field to be further consolidated and strengthened, which is bound to make Jingdong in the social ecology of the formation of a multi-party **** win situation, at the same time, through the integration of internal and external resources, and ultimately upgrade the consumer's borderless retail shopping experience. Last year, Jingdong made 100 billion in WeChat, and the small program is not to blame.

For the small program or e-commerce system is interested in, you can consult the Yi tribe Zhihui javashop, specializing in e-commerce system development for more than a decade, can meet a variety of business scenarios, there is a need to consult us.