Why should we study the international economic environment in the process of internationalization?

In the process of international operation, it is necessary to study the international economic environment because of its complexity and variability. The complexity and variability of the international business environment are intertwined with many factors, including political and legal factors, economic factors and social and cultural factors. Therefore, in the process of internationalization, enterprises must pay more attention to economic environment variables and carefully prepare countermeasures on the basis of in-depth investigation of various economic environment variables.