Traditional Culture Encyclopedia - Traditional culture - What is the difference between the new retail model and traditional e-commerce, traditional retail industry

What is the difference between the new retail model and traditional e-commerce, traditional retail industry

The difference between new retail and traditional e-commerce and retail is:

1. In the line of the main body of the sale: the new retail not only sells the goods themselves, but also includes related services;

2. In the sales scenario: the sales scenario of the new retail is not necessarily in the store, but also other ways, such as online shopping, vending machines, etc.;

3. In the object of the sale: the new retail The consumer is not necessarily an individual, but may also be a group, the dimension is richer;

To summarize, there are three elements that must be included in the retail activity - the field (scene), goods (or services), and people (or institutions). The Internet has brought many changes, but the essence of retailing has not changed.