What is the estrus prospect of FMCG industry?

Fast moving consumer goods refer to daily necessities with short service life and high consumption frequency. FMCG includes grain and oil, food, beverages, tobacco and alcohol, and daily necessities.

1.20 18 years, the national online retail sales of physical goods exceeded 7 trillion yuan.

In 20 18, the online retail sales of physical goods in China exceeded 7 trillion yuan. In 20 18, the retail sales of sub-products in FMCG industry continued to increase, with grain, oil and food increasing by 10.2%, beverages by 9.0%, tobacco and alcohol by 7.4% and daily necessities by 13.7%.

Traditional distribution channels of FMCG are mainly divided into three categories: first, modern distribution channels, including large supermarkets, supermarkets, convenience stores, franchise stores and so on. The second is e-commerce channels, such as Taobao, Tmall, JD.COM, Suning and other e-commerce platforms; Third, the traditional circulation channel, that is, the traditional "mom-and-pop shop", is small in scale, and generally focuses on commodities such as tobacco, alcohol and food.

According to public data, at present, the shipments of modern distribution channels account for 4 1% of the total shipments of FMCG, online channels account for 7.9%, and traditional distribution channels account for 5 1. 1%. The circulation pattern of fast-moving consumer goods market dominated by modern channels and traditional channels determines the core role of traditional distributors.

-For more data, please refer to the In-depth Research Report on Business Model Innovation and Investment Opportunities of New Retail Industry in China issued by Prospective Industry Research Institute.