Folk culture village and the traditional tourist attractions differentiated

Chinese Folk Culture Village, located in the west side of Shenzhen Jinxiu Zhonghua, covers an area of more than 200,000 square meters, is China's first collection of folk art, folk customs and folk architecture in a large-scale cultural tourism scenic spot, containing 25 villages of 22 ethnic groups, are built in accordance with the ratio of 1:1. Through ethnic style performances, folk handicrafts display, regularly organized large-scale folk festivals, allowing tourists to fully feel the soul and charm of the Chinese nation, is a representative of the 56 nationalities of the National Museum of Ethnic Style.

Traditional tourist attractions have two meanings: one refers to tourist attractions at the early stage of tourism development, and the other also refers to tourist attractions with the most purely visual viewing value in people's minds. These scenic spots often have a greater fame, many are national and even world-class cultural relics protection units, but also often the traditional domestic and foreign travelers most desired tourist attractions. At present, most of the traditional tourist attractions in China look quite good. So why bother pointing out their problems?

First of all, the traditional tourist attractions are the first foreign-related scenic spots in China, and the hardware and software facilities in the scenic spots represent the development level of domestic tourism. Foreign tourists come to these traditional tourist attractions in China from thousands of miles away, and they will unconsciously feel the level of China's tourism infrastructure in addition to appreciating China's famous monuments. Therefore, the development level of traditional tourist attractions represents the image of China's entire tourism industry. Secondly, with the emergence of man-made scenic spots and theme parks and other new scenic spots springing up, the competition among scenic spots has become more and more intense. Nowadays, many hardware and software facilities of some traditional tourist attractions are no longer adapted to the development of the times. Modern tourists are different from those in the past, who were inexperienced mass consumers. Generalized tourism products can meet their requirements. Nowadays, it is the age of experience economy, in which travelers seek personalized service, flexibility, more adventure and multiple choices. They seek authenticity and difference, and move from escapism to self-realization. More and more tourists do not only care about the traditional reputation, they care about whether the scenic spot really gives them the experience they need, and also care more and more about the details of their own travel to bring the impact. Many tourists will come to the scenic spot once because of some unsatisfactory details and lose interest in that scenic spot. Not only will they not choose to go there for a second time, but more importantly, the shortcomings of these scenic spots will be exaggerated through word-of-mouth from the tourists to those around them when they return home, thus reducing the attractiveness, which in turn may lead to the traditional scenic spots losing their position in the fierce competition in the market.

In today's tourism market, tourists are in the dominant position. When evaluating a scenic spot, we should always start from the tourists' point of view. In the era of experience economy, the ultimate goal of tourists is to pursue a happy experience. Happiness is composed of three elements: freshness, intimacy and pride. Freshness comes from difference, kindness comes from communication, and pride comes from praise. Freshness, that is, novelty and freshness. The sense of intimacy is from the contact, especially human contact, get a sense of satisfaction, his main function is to eliminate loneliness, only those who welcome, care and understanding of the contact can produce a sense of intimacy. Pride is the affirmation of one's own value, a feeling of satisfaction with oneself. Feeling that they are a valuable person, worthy of respect, worthy of their own and worthy of others to love. A successful scenic spot should clarify these three feelings of tourists through various scenic facilities and services. The following is the world cultural heritage, national 4A level scenic spot, national key cultural relics protection unit--Net Master Garden as the main example to analyze the common problems in the domestic traditional tourist attractions.

As for why we chose the Garden of the Master of the Nets, there are the following reasons. First of all, the Master of the Nets Garden is a typical representative of domestic traditional tourist attractions; secondly, the Master of the Nets Garden as a famous foreign-related scenic spots, its hardware and software facilities in the domestic scenic spots in order to be at the forefront of the problems that still exist in the Master of the Nets Garden must be a lot of domestic scenic spots commonly exist. If a 3A or 2A scenic spot is selected for study, even if a lot of deficiencies are identified, it is not representative, because those shortcomings may also be the reason why they cannot reach the national 4A standard. As scenic spots that have already attained the highest national standard, the shortcomings must be something that must be improved gradually in the course of future development. In addition, since one scenic spot does not represent all the deficiencies existing in the traditional scenic spots in China, this paper will adopt the way of using the Garden of the Master of the Nets as the main example and other scenic spots as the supplement to elaborate.

First, the problem of signage in the scenic area. Most tourists come to the scenic spot for the first time, and in the era of experience economy, more and more tourists choose to travel independently rather than with a group. Without a tour guide, and as they are very unfamiliar with the cultural background, geography and distribution of facilities in the scenic area, they rely heavily on signage. Even when traveling in a group, a high standard of signage will still bring convenience to tourists at certain times. But many domestic scenic spots have such and such shortcomings in their signage.

Taking Netshi Garden as an example, first of all, it lacks directional signs for key locations such as exits and restrooms. The first time I came to the Nethersole Park, I could hardly find a restroom. After a lot of searching, I finally found a sign at a place close to the restrooms, but from there, even if I didn't see the sign, I could have walked a few more steps to the restrooms. That was more than two years ago. However, after such a long time, the management of the Nethersole Park has not done anything to improve the situation. In addition, I once met a French tourist in the Garden who was bawling because she was separated from her group in the Garden and could not find the exit even though the scheduled boarding time had arrived. If there is a conspicuous exit sign in the garden, there will not be such a situation.

Secondly, the introduction of the scenic spots needs to be improved. In the garden round down, there is no place on the signage explains the scenic spot was built in how many years, this is a lot of tourists would like to know the problem, but they can't know from the garden signage, maybe they can go back to check the information to know, but this still gives them a regret in the tour of the Master of the Nets Garden.

Finally, for foreign guests, the signage of Chinese scenic spots still has a language comprehension problem for them. Because of the large number of foreign tourists received every day, the signage of the Master of the Nets Garden is in English and Chinese, and there is not much problem in language expression, so foreign guests are still satisfied with the language service of the Master of the Nets Garden. However, the author still found a problem. On the signposts in the central garden of the Master of the Nets Garden, there are three languages written in Chinese, English and Japanese in the direction of the Temple Spring House. One of the English is translated as "Spring Palace Cottage", but when I moved into the temple spring yi, found that its internal placement of the scenic area on the introduction plate on the temple spring yi translation is "Peony Study". In English, these two words are not the same meaning. For foreign tourists who do not understand Chinese, such inconsistencies in the signage will not produce confusion? Therefore, the author suggests that the English translation of the scenic spots on the signage should be unified, so as not to bring unnecessary trouble to the tourists. In addition, in China's scenic spots there will be signs on the English grammar, spelling errors, and even more outrageous errors in English will make the tourists from English-speaking countries can not read! For example, in Lijiang, Yunnan Province, there is a sign by the river that reads "Fall into the pond carefully" in Chinese, but in English it reads "Fall into the pond carefully"! In Suzhou, there is a sign on the garden museum in the Humble Administrator's Garden that reads "Please do not make noise" in Chinese, but "No louding" in English! But loud is not a verb. In the brochure at the entrance to Suzhou Panmen, the word "relics" is spelled "relies". There are many such examples. Many foreign tourists, when they see such a sign, do not just laugh it off, but take a picture of it with their camera as a souvenir. They may take this as an after-dinner joke when they go back to their home countries and share with their friends about the Chinese people's English level. In addition to affecting the image of China's scenic spots, this will also create an impression on foreigners who don't know much about China that there will be a big language communication barrier in China, thus affecting their motivation to visit China.

Second, the problem of toilets in scenic spots. Toilets may be located in the most inconspicuous place in a scenic spot, but they play an important role in leaving a good impression on tourists. Nowadays, domestic scenic spots, especially in Suzhou, have solved a lot of toilet problems. The former dirty and smelly phenomenon has been rare. However, there is still a problem with the toilets in domestic scenic spots due to cultural differences. Most Chinese people are still fond of the traditional squatting toilets, because they always feel that there are hygiene problems with flush toilets; while most tourists from western countries prefer flush toilets, which is also their living habit. There are many scenic spots in China that use the former and many scenic spots that use the latter, however, whether it is the former or the latter, there will be people complaining. Using the former, western tourists complain; using the latter, domestic tourists complain. Therefore, scenic spots should fully consider this cultural difference and make certain adjustments, such as setting up both squatting and seating toilets for tourists to choose. In the details of the embodiment of the care will often make tourists feel particularly warm, but also to meet the paper in the above tourists need a "sense of intimacy".

Third, the scenic area staff service problems. Because of the domestic traditional tourist attractions system defects, the scenic area of the quality of many staff and let a person satisfied.

Taking the Net Master Garden as an example, first of all, the staff's work lacks initiative. Ticket inspectors seldom take the initiative to issue tour guides to tourists when checking tickets. Many tourists fold back to the entrance to ask for it because they see other tourists holding it in their hands. And many tourists did not get the guidebook because they were unaware of it. The printed introduction of the tour guide is all very good, and it is something that the Nethersole Park has done very successfully. Whose fault is it if some visitors don't have access to it because of the staff's work ethic?

In addition, the Web Master's Garden claims to offer free guided tours and has a special guide desk for this purpose. But the author, who often goes to the Garden to take a look, has rarely seen a tour guide behind the desk, and has almost never seen a free tour guide in the Garden.

In addition, the staff of the Master of the Nets Garden, as well as many other scenic spots in China, do not have uniform uniforms, and they walk in the scenic area and the tourists are not separate, and if when the tourists need help, they can not be the first time to find the staff out of the tourists. Finally, the cleaners in the gardens have language problems in communicating with tourists. Most of the cleaners do not even understand Mandarin, and they tend to often scattered in all corners of the scenic area, almost the first object of help for many tourists, but they can't give help to tourists when they ask for help. The scenic area is a public **** window, the management should make consideration in this detail when arranging staff. Staff with language communication problems can be transferred to other positions that do not require language communication with tourists, and at the same time select some of the staff who can provide timely help when tourists need help (e.g., giving directions, finding restrooms) to take on this responsibility.

Fourth, the repair of scenic spots brings problems. This is a common problem for traditional scenic spots in China. Many traditional scenic spots are historical relics protection units, after years of baptism, they need to do some repairs in some areas. In the process, some problems will be exposed, and at the same time, bring the dissatisfaction of tourists. In the case of the Master of the Nets Garden, for example, visitors to the Garden's recent renovation activities by three dissatisfaction.

First of all, tourists hope that there will be a clear reminder at the entrance to tell tourists that the Garden is undergoing repairs, such as "garden repairs, does not affect the normal visit", to give tourists a psychological preparation. Most tourists will not be affected by this signage. But when they enter the Garden of the Master of the Nets unknowingly and find that construction is underway, they will be emotionally affected to a certain extent.

Secondly, tourists hope that the construction team will choose tools that match the background of the scenic area when using construction tools, such as stairs, wooden poles and other tools. Tourists do not oppose the repair, it is necessary. But when they take pictures, they hope that the background try not to appear in the repair of the tools used, at least, I hope that the color and the entire garden hue closer to the decorative tools. The last point is also one of the most important problems that the author found in the garden. In the renovation process of the garden, for the garden building repainting technology as well as poor material, but also far less than hundreds of years ago the craftsmanship of the ancients. After the paint has solidified, it appears to be extremely uneven on the doors, windows and furniture. Looking at some of the doors and windows have been repainted, many tourists have issued a "pity pity" sentiment. The author would also guess some of the reasons. In today's modern craftsmanship is so developed, it is very easy to find a team of skilled decoration. This may also be due to the system of traditional scenic spots. This kind of renovation has caused great damage to the world cultural heritage! Not only did they fail to "repair the old as the old", but also greatly damaged the original appearance. After all the renovation of the Garden, it is possible that the Garden will not be the same as it is today. That kind of damage to the net master garden caused by the loss is incalculable, not only is a scenic loss, but also the loss of cultural heritage of all mankind! This problem is by no means unique to the Master of the Nets Garden. In the remodeling of many scenic spots in China, there is the problem of inadequate technology. In the long run, the reputation of these scenic spots will be questioned, losing the trust of tourists and the trust of the people, while they will eventually lose their position in the tourism market.

The above are the four major problems that exist in the Garden of the Master of the Nets, and they also represent the common problems that exist in traditional tourist attractions in China. Tourist attractions to survive, to maintain a good image, to develop, or to focus on the perspective of the feelings of tourists, ignoring the tourist experience is the most important reason for the failure of tourist attractions. Scenic spots why can not attract tourists, the key is the scenic area of the product does not allow tourists to produce "comfortable" travel experience. Without tourists, the scenic spot will lose the conditions of survival. Even the world cultural heritage level scenic spots are also so. Therefore, the relevant departments should pay great attention to these problems.