What do you mean by online channels and offline channels?

Online is online media, such as newspaper media and online media. Online promotion is an activity to promote on these media; Offline is the promotion of non-aging media. Specifically, it is to promote products through activities, leaflets and exhibitions.

Online channels usually refer to online channels, online shopping malls or products and services spread through the network; Offline channels are products and services that are traded or disseminated face to face.

Online, also known as online, refers to the life and business mode of buying, selling, socializing and spreading based on browser/server application mode in the open network environment of the Internet.

Offline, also known as offline, refers to all activities that do not depend on the network.

Extended data:

Online advantage

As a mobile phone software, WeChat is closely related to personal information. Smartphones of new media can surf the Internet anytime and anywhere, which PC can't do. In addition, compared with other network platforms, WeChat platform also has significant advantages in communication.

Acquaintance network, minority communication

As a mobile social software, WeChat can be accepted by the public in a short time. One of the main reasons is that its user source is based on existing Tencent users. At the same time, WeChat can also add friends across platforms. Wechat users can add friends and family members who have opened the WeChat service by accessing the mobile phone address book.

Wechat is different from other similar social platforms. The circle of friends it has established is full of people it already knows, and the interpersonal network it has established is an acquaintance network. Its internal communication is a kind of minority communication based on acquaintance network, and its reliability and arrival rate are beyond the reach of traditional media.

Rich media content, easy to share

Compared with traditional media, a remarkable feature of new media is the application of mobile Internet technology. Through terminals such as mobile phones, you can browse information anytime and anywhere, making full use of fragmentation time, and WeChat can be described as the ultimate in this respect. WeChat's unique intercom function.

Social communication is no longer limited to text communication, but a rich media communication form of pictures, words, sounds and videos, which makes it easier for users to share what they see and hear. At the same time, users can not only use the chat function, but also share the content with friends through the "circle of friends" function of WeChat, as well as through the functions of reprinting, forwarding and @.

Wechat public platform, one-to-many communication

Wechat public platform was officially launched on August 20 18 12. Through this platform, individuals and enterprises can create an official WeChat account to realize all-round communication and interaction with words, pictures and sounds of specific groups. Wechat public platform is a powerful way for enterprises to promote their business. The communication mode of WeChat public platform is one-to-many communication, which directly pushes messages to mobile phones, so the arrival rate and viewing rate are almost 100%.

Many individuals or companies have a large number of fans because of the high-quality push content of WeChat official account. With the help of WeChat official account, the product placement promotion is not easy to cause users' conflict due to the high recognition of WeChat official account by fans and users, and the high arrival rate and viewing rate can achieve very ideal results.

Special geographical location service based on LBS

LBS (Location-based Service) is a service based on geographical location. It includes two meanings: one is to determine the geographical location of mobile devices or users; Secondly, provide various location-related information services; Refers to all kinds of service systems related to positioning, referred to as "positioning service".

Compared with traditional online media, WeChat's geographical location service is a major feature, and its functions such as "people looking for attachments", "shaking" and "drifting bottles" are all based on LBS. Wechat can easily obtain users' geographical location information through mobile phone GPS service. Users can check their geographical location when sharing the latest news, and friends can also see their location. Geographical location is important information for businesses to carry out accurate marketing.

Convenient interaction, fast real-time updated information push.

At the same time, as a social software, WeChat is different from other online media because of its convenient interactivity. Especially on the WeChat public platform, users can interact with the official corporate WeChat account just like communicating with friends.

Enterprises can immediately push information to the public through the official WeChat account, which is updated quickly. For example, E Long Travel Network, a successful official account of WeChat, will push suitable tourist areas to users according to seasons and weather conditions, and users can reply directly and consult hotel reservations in tourist areas, which is difficult to do in other online media.

Baidu Encyclopedia-Network Marketing Channel