Traditional car companies are in the pure electric battlefield. Who can confront Tesla head-on?

As a representative of new energy automobile enterprises, Tesla has now grown into an industry leader. Judging from the market value, it has already surpassed GM to become the first auto stock in the United States. However, most traditional car companies are hesitant about the future of pure electrification. Traditional Japanese car companies focus on hybrid power, hoping to improve the electrification of traditional internal combustion engines to meet the existing emission regulations.

Among European automakers, BMW has an ambiguous attitude after trying to electrify, and its market performance is not good. The road of pure electrification is more thorough and belongs to the public. Aside from the attempts and temptations of most car companies to launch one or two pure electric vehicles, the traditional car companies that will fully compete with Tesla in the future will only be Volkswagen!

Research and development of pure electric special platform MEB

In 20 13, Volkswagen launched the pure electric vehicle E~ golf, which made a positive attempt for the pure electrification of automobiles. Different from electric golf based on traditional fuel vehicle platform MQB, in 20 15, Volkswagen announced the development of a new exclusive pure electric platform. In the second year, it was officially unveiled at the CES show in Las Vegas. The advantages of the exclusive platform are that the arrangement of motors and power batteries is more reasonable, and the safety and electrical system can be optimized.

Through MEB platform, Volkswagen is determined to realize the pure electrification of cars. First of all, the platform is the product of automobile scale and maturity. Realize a multi-vehicle product platform, thus reducing manufacturing costs, rather than serving only a single product. Volkswagen's launch of MEB platform indicates the richness and scale of future products.

Its brand has fully launched electric vehicles.

Volkswagen will first launch three models under the MEB platform and will meet with you in 2020. One is a car about the size of golf, a crossover SUV and a medium-sized SUV. These three models have become the pioneers of the ID family. Unlike low-end models, Volkswagen's high-end brand Porsche is against Tesla's models? S has launched a brand-new electric brand Taycan. The first product is Taycan? 4s/Turbo/Turbo？ There are three models of S***, and more products will be derived from these three models in the future. Audi brand initially launched six products, covering all products such as cars and SUVs. Skoda also has development plans for related models. The typical rhythm of fighting with more children is comprehensive with Tesla.

The software field is also the "highland" of competition.

In the field of pure electric vehicle software, standards should also be formulated, and we can't just rely on third-party software. Compared with Tesla's electronic architecture, Volkswagen does not admit that it is backward at this stage. Therefore, an independent R&D department was established in June 2009+2065438. The main development work includes five business segments: operating system and connected car platform, intelligent body and cockpit, automatic driving, vehicle and energy performance, travel platform and travel service. Develop software systems for all its brands and models. The goal is to increase the proportion of self-developed software from 10% to 60% in 2025, and the new model will be equipped with a unified software platform. Last but not least, the research and development of power battery is also going on at the same time, and we should be all-electric product service providers.

China became the main battlefield.

In June 5438+this year 10, Tesla Gigafactory3 started construction in Shanghai Lingang Industrial Zone, with a total investment of more than 654.38+04 billion yuan, to build a super factory with an annual production capacity of 250,000 vehicles, with Model3 and Model? Y interestingly, Anting, 75km away from Tesla Lingang, and the world's first MEB pure electric factory of Volkswagen Group are also under construction. Its influence in the field of new energy vehicles in China should not be underestimated, and it is likely to rival Tesla. Obviously, China is an indispensable main battlefield for the upstarts and traditions in the automobile field.

Written at the end: In the early market, consumers of pure electric vehicles were less accepted and more in the stage of educating consumers, while Tesla's advantage lies in the reputation and technical advantages accumulated by pure electric brands. The traditional car company Volkswagen is more reflected in the rapidly expanding production capacity, which is also the disadvantage of Tesla. From the time point of view, Tesla's new factory is put into production, and the rapid expansion of production capacity is similar to Volkswagen's completion of electric vehicle development and technical reserves. This tit-for-tat is even stronger.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.