Hangzhou traditional wine packaging

In addition to the commonly used light bottles, there are jars, hairy bottles and special-shaped bottles. What is their design philosophy? Teacher Lin will share it with you.

In addition to light bottles, you should also know these common liquor packaging.

Jar.

Jar can also be said to be a common packaging form of liquor. In order to improve the quality of their wine, many brewers also use cans as packaging, which has a strong Chinese style and strong texture.

Stick a wine label on the front (specially designed wine label or simply stick a wine word), and wrap the bottle mouth with satin or red cloth to tie a beautiful hemp rope. A few simple steps will greatly improve your wine taste. If you want to improve the packaging of jars, use some jars with relief effect or special glaze.

Wool bottle.

The so-called wool bottle refers to a bottle similar in appearance to Maotai bottle, which is generally white and brown. It can give people a feeling of being above others in the subconscious.

The packaging of wool wine bottles will use rectangular wine labels, and the bottle mouth will be matched with red cloth or ribbon. The design of wine label can imitate Maotai, but it can't be completely imitated. Mao-shaped bottle is a traditional porcelain bottle, which is suitable for Chinese style wine label design, that is, adding Chinese style elements such as traditional fonts, Chinese style borders and seals into the design.

Kraft paper can easily create texture for your packaging. Wrapping the whole bottle with kraft paper can quickly create a sense of texture and weight.

Sticking the label on kraft paper has distinct layers and simple label design. Black characters on a white background can create a sense of solemnity and texture, with strong Chinese style, clear text and high recognition.

Shaped bottle.

The special-shaped wine bottle with special shape or material has relatively high cost, but it has a strong and unique sense of design, which can significantly improve the packaging grade and value of wine, and is suitable for slightly powerful wine shops or wineries.