What is traditional sales promotion?

Traditional sales promotion is a "push" marketing method, in which salespeople actively persuade customers to change their original consumption concepts and make customers passively accept products, thereby promoting product sales. At this time, the salesperson represents the enterprise and stands in the interests of the seller. The guiding ideology of this sales-centered market concept is focused on how to sell products, without much consideration of whether the product has use value for consumers. This is the essence of the traditional concept and also its limitation.

The modern sales concept refers to the sales concept centered on satisfying the interests and needs of consumers. It is through rigorous market research and comprehensive information to prospectively determine the potential needs of the market, to effectively improve or enhance the production (living) methods that new products and services will drive, and to take the lead in introducing new consumption concepts that are about to be formed, so that Customers realize that the way of production (living) must be updated to proactively seek products and change the traditional passive acceptance of certain products and services into a consumption concept that actively seeks changes. The direct purpose of modern sales activities is to seek unity between buyers and sellers. The sales process is to achieve the unity of integrity between buyers and sellers. It requires salespeople to think from the perspective of customers, put themselves in the shoes of customers, and help customers understand and discover their needs. Help customers make purchases to effectively reach an agreement.

This requires salespeople to stand in the customer's position and fully consider the customer's interests. If salespeople cannot change their role awareness, be keenly aware of and pay attention to the potential market generated by this change, and promptly provide enterprises with valuable new product ideas and design concepts, and still stand from the perspective of "promoting" sales, the enterprise will In a passive position.