Seek corporate culture building program or case!!!!

Before starting today's sharing of corporate culture building cases and programs, I would like to first recommend that all managers read a classic book on corporate culture: 12 Essential Readings on Corporate Culture.

Why recommend the book first?

Because in the course of the author's training work related to corporate culture, more and more found that the majority of managers are seriously lack of expertise in corporate culture. This directly leads to a lot of work can not be effectively carried out, corporate culture construction ultimately can not be implemented.

The book "12 Essential Readings on Corporate Culture" can well help managers to establish a holistic understanding of corporate culture as well as induce them to systematically learn and master the whole process of corporate culture construction. I believe this is more direct and effective than any program or case. It is important to note that this book is different from traditional books and can only be purchased from its official website.

In today's knowledge-based economy, the competition between companies is, to some extent, the competition of corporate culture. Corporate culture is an important embodiment of the comprehensive strength of the enterprise, is a reflection of the degree of civilization development of an enterprise, but also the knowledge of the form of productivity into the material form of the source of productivity. An enterprise to win in the fierce market competition, and bigger, stronger, to achieve sustainable development of enterprises, it is inseparable from the "cultural management of enterprises," "cultural enterprises" concept of practice.

Based on this, more and more enterprises attach importance to promoting the strategy of cultural strength, and strive to promote the development of enterprises with advanced corporate culture, enhance the creativity, image and core competitiveness of the enterprise, so as to create a good environment for the development of the "enterprise is angry, the product is famous, the leadership has a positive spirit, the morale of workers".

Because the construction of corporate culture is often a systematic project, and therefore need to have a perfect program. Here we take a company's corporate culture construction program as an example to understand the relevant content of corporate culture construction. Of course, the case is only one aspect, if you want to systematically learn the method of corporate culture construction, I still want to recommend that you read some of the classic corporate culture teaching materials like the "must-read 12 articles of corporate culture".

1. Overall goal

The overall idea of building corporate culture is to improve the level of corporate management and the overall quality of the workforce, to complete the company's strategic development plan involves the target requirements. Take an enterprise as an example, the overall idea of the enterprise construction of corporate culture: the main spiritual culture, standardize the institutional culture, promote the behavioral culture, enhance the material culture.

The main spiritual culture, mainly through the full discussion of corporate culture, mining and promote the connotation of the spirit of enterprise, the formation of all employees *** with the compliance of corporate values and corporate philosophy, so as to shape the "soul" of the enterprise. Standardize the institutional culture, mainly to establish a standardized and perfect system and scientific and effective evaluation mechanism, increase the construction of institutional culture, so that it is introduced into the scientific management track, so as to effectively regulate the management behavior of enterprises, improve the scientific level of enterprise management. Promote behavioral culture, mainly to vigorously promote the 5s "behavioral management standards, establish and improve the" Code of Conduct for Employees ", and grasp the promotion and implementation. Enhancement of material culture, mainly the use of material image construction means, to create an overall corporate cultural atmosphere, thereby enhancing the overall image of the enterprise.

2. Guiding ideology

Adhere to the "people-oriented" management ideas, and actively explore the new situation of the law of corporate culture construction to build a cultural system that meets the needs of the times, in line with the needs of the modern enterprise system, in line with the needs of the enterprise personalization, in order to enhance the core competitiveness of enterprises, improve the economic and social benefits and create a good cultural atmosphere. Double benefits and create a good cultural atmosphere and provide a powerful source of strength.

3. Construction principles

(1) People-oriented.

Enterprises should regard people as the most important resources, through respect for people, understanding people to stimulate people's enthusiasm, develop people's potential, greatly mobilize people's enthusiasm and creativity, so as to make the management of the enterprise more scientific and more cohesive. Therefore, the enterprise should strive to achieve every link of staff participation, each policy should strive to obtain the recognition of the majority of employees, the formation of an all-volunteer participation, mutual integration of the harmonious situation, the realization of the value of the staff and the development of the enterprise's organic unity.

(2) Seek practical results.

Enterprises in the cultural construction, to be practical, in line with the positioning of the enterprise, all from a practical point of view, avoid formalism, we must seek truth from facts to promote the shaping of corporate culture, the establishment of effective corporate culture system, to ensure that the material, behavioral, institutional, spiritual four elements of the coordinated development of focusing on the effectiveness of the construction of the corporate culture to better serve the scientific management and development of the enterprise.

(3) Leaders take the lead.

In the construction of corporate culture, business leaders and managers must take the lead, because, to a large extent, corporate culture is manifested as "entrepreneurial culture". To a certain extent, the enterprise culture is the life of the entrepreneurial philosophy, entrepreneurs are the advocate, creator, implementer of enterprise culture. Therefore, in order to ensure the implementation and execution of enterprise culture, leaders and managers at all levels of the enterprise should be clear about their roles and responsibilities, set an example, and strive to mobilize the enthusiasm and creativity of all employees, so as to rely on the strength of the entire staff to build the enterprise culture.

(4) highlighting the characteristics

Often, corporate culture is formed in a certain cultural context, with its own distinctive features of the management culture, therefore, in the construction of corporate culture, to create a corporate culture to meet the requirements of the times, to promote the overall quality of enterprises to improve the healthy development of the enterprise's own distinctive features.

(5) system operation.

Construction of corporate culture is a long-term, strategic systematic project, it is difficult to achieve overnight, for this reason, enterprises should have a long-term concept of time. Corporate culture is for the enterprise "cast base" and "cast soul" of the project, so its construction is a gradual process, the need to use systematic thinking, make a good overall design, step by step to promote the implementation of the hierarchy, and ultimately, the construction of corporate culture into the actual work.

(6) The pursuit of excellence.

Liu Chuanzhi, founder of Lenovo Group, once said that the intention of the corporate culture must be high. Indeed, corporate culture from the overall pursuit of excellence, will invariably inspire the majority of employees to pursue excellence, advocate innovation, advancing with the times, so as to promote the healthy development of corporate culture.

4. Goal requirements

Enterprise goal specification is usually divided into long-term, medium-term, near-term planning, and from the material culture, behavioral culture, institutional culture, spiritual culture of the four aspects of the overall advancement of systematic operation, so as to build a practical, scientific and reasonable, easy to operate the enterprise culture construction planning system, and planning into the enterprise development strategy, making it part of the overall planning of the enterprise. Part of the overall planning.

Material culture is the sum of the material elements of the environment, conditions, facilities and other aspects of enterprise production, operation and cultural entertainment; behavioral culture refers to the enterprise staff in production and operation and interpersonal relations in the activities of the culture; institutional culture embodies the enterprise in the management process of standardization, and affects the behavior of the enterprise; spiritual culture, mainly including the spirit of enterprise, values, management beliefs, The spiritual culture mainly includes the spirit of enterprise, values, management beliefs, employing people, etc., and become the norms to regulate the behavior of enterprises and employees.

5. Promote the method

(1) in the process of promoting the construction of corporate culture, we must adhere to the overall grasp of the system, in the promotion of step by step, in the implementation of practical and effective, and with the implementation of corporate development strategy, the overall forward

(2) because people's understanding and acceptance of culture requires a process, and even the existence of fuzzy understanding of the situation, so we have to do a good job of corporate culture, and the development of the culture of the people's understanding and acceptance of a process.

(2) As people's understanding and acceptance of culture needs a process, even if there is a vague understanding of the situation, we should do a good job of corporate culture knowledge training to ensure that the corporate culture of all employees to be carried out and implemented.

(3) to establish and improve the leadership system of enterprise culture construction, clear responsible person, the competent department and staff, the formation of enterprise culture construction of the assessment and evaluation and incentive mechanism, the enterprise culture construction into the performance appraisal system for business operators, the effectiveness of the regular construction of the enterprise culture assessment and rewards and punishments. Strong organizational structure and effective assessment mechanism can provide organizational and institutional protection for the construction of corporate culture, but also for the solid progress of corporate culture to lay the foundation.

6. Implementation steps

We should actively summarize, refine and enrich the spiritual connotation of corporate culture, using various forms, extensive mobilization, by holding training courses, corporate culture seminars, experience-sharing sessions, etc. on the majority of employees, especially managers at all levels of the enterprise concept, behavioral norms of training; at the same time, through the planning of large-scale activities, advertising, PR strategy and other ways to vigorously display the corporate culture of the company. At the same time, through the planning of large-scale activities, advertising, public relations strategy, and other ways to vigorously display the corporate image and corporate culture.

Lastly, corporate culture is a long-term strategic task of the enterprise, with the passage of time, the specific content of the corporate culture according to the changes in the internal and external environment of the enterprise to be timely, necessary adjustments, so as to keep pace with the times, pioneering and innovative.