What is the definition of advertising? What are its basic elements?

Advertising is a paid way for advertisers to convey information about goods or services to the audience with the help of certain propaganda media.

The three elements of advertising consist of advertising target, information personality and consumer psychology. Expressed by formula, namely: advertising theme = advertising target+information personality+consumer psychology.

1. Advertising target:

What purpose does the enterprise want to achieve through advertising activities?

2. Information personality

Have your own personality. Character thing! Specific to specific groups of people.

3. Consumer psychology refers to people's thoughts as consumers.