Brief introduction of honey snow ice city

Mi Xue Bing Cheng is a chain brand, with fresh ice cream-tea as the main brand.

As a young enterprise, Mixue Ice City hopes to become a respected enterprise in the world. Therefore ... Mixue Ice City has always taken the initiative to assume its social responsibility: in March 2007, the fresh ice cream in Mixue Ice City abandoned the traditional plastic egg tray packaging paper that polluted the environment and switched to environmentally-friendly recycled paper-egg tray paper sleeve.

In March 2008, Mixue Ice City put a series of public service advertisements for the People's Olympics on ice cream cones. In May, 2008, Mi Xue Bing Cheng led all employees and social colleagues to donate money to the Wenchuan compatriots affected by the disaster. In July, 2008, Michelle Ice City launched the second edition of ice cream cone with the theme of protecting the environment, which was well received.

Brand culture:

spirit

Have happy employees and build a happy enterprise;

Enjoy a happy life and look forward to a bright future;

Happiness is the original intention of life, and sweetness is the main theme of life;

We are messengers of happiness, willing to share happiness and pass on sweetness.

seek

Idea: share sweetness and convey happiness.

Values: Fiona Fang is gentle, continuous improvement, people-oriented, and grows together with * * *.

Pursuit: either first or only.

Vision: Help start a business and bring employment.

Mission: to create a high-quality price revolution and benefit the public.

Spirit: Be moral, trustworthy, essential, tolerant, open, self-disciplined and self-reliant.

Behavior creed: keep your word, keep your word.