What does new retail mean? Can you give an example to illustrate it?

New retail aims to satisfy the diversified needs of consumers by investing in the construction of stores, e-commerce, community, private domains and other sets of marketing systems, connecting the online and offline, covering all the touch points of the consumer, tapping into the potential value of the consumer, reducing the cost of acquiring customers based on the enhancement of the quality of service, and ultimately improve The first step in the process is to make sure that you are able to get the most out of your business. For example, millet home, to create high-frequency consumption scene.

The unique advantage of new retail is that it "reconfigures the human cargo area", breaking the limitations of time and space, so that consumers can buy any goods in any channel, at any time, in any place, with any payment method, and with any pickup method.

The development status of new retail:

The entire history of the development of the retail industry is accompanied by a change of dominance, from production determinism to consumption determinism. The main reasons for this changeover are overcapacity and the development of the Internet. Overcapacity has led to a flood of goods on the market and an increase in consumer choice. The development of the Internet has gradually eliminated the information asymmetry between buyers and sellers, and the strong position of the producer has gradually collapsed.

At the same time, the new generation of young consumers' demand not only stays in the commodity itself, but also generates more diversified consumption needs, such as self-fulfillment needs, social needs, and so on. The new generation of consumers also have more requirements on the consumption scene, that is, "what you see is what you sell", which requires that consumption activities can be carried out anytime and anywhere.