Traditional Culture Encyclopedia - Traditional culture - What's the difference between new media and traditional media?
What's the difference between new media and traditional media?
1, market divergence.
At present, traditional media are controlled by national laws and regulations, which are protective, profitable and profitable. But there are not many rules and regulations on the internet. As soon as the Internet came into being, it was in fierce market competition.
2. Differences in audience.
Traditional media is "audience-oriented" and new media is "audience-oriented". In the new media, the public is dominant and has greater choice.
3. Different management.
The development of traditional media has a very clear management mechanism and structure. Content editing is the mainstay, supplemented by the market. The management mechanism of new media is rather vague. We attach great importance to network technology. Technicians are very important at the decision-making level of websites, but traditional media are not.
4. The restrictions are different.
Traditional media has a clear release time limit, time period, opportunity and quantification. This communication restriction determines that the audience's attention is also time-limited, resulting in the audience's attention every day is one-off. The time of new media is vague, and it can be released anytime and anywhere, and the audience can browse it anytime and anywhere.
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