Tea Culture Publicity Theme Activity Program

Tea culture of thrift, light, and quiet, fitness nature, just with the Chinese people advocate the first bitter and then sweet, gentle and humble, quiet and indifferent, abide by the original thought coincides with the people's favorite. Below is my tea culture for you to organize the theme of publicity activities program, I hope you useful.

Tea culture publicity theme activities program 1

A preamble:

Now, computer network technology has been the rapid development of e-commerce with the popularity of computers and become an important industry, e-commerce by virtue of its internationalization of information technology and the rise of paperless, the rise of e-commerce has changed the traditional mode of operation of many enterprises, but also contributed to the development of e-commerce, the future business model is also the development of e-commerce, the future business model is the development of e-commerce. Development, the future business model will be e-commerce as the main business model. Network marketing is conducive to improve efficiency, reduce costs, increase the market, so we will promote network marketing, change the marketing model, but also to promote the enterprise brand, enhance the economic interests of enterprises.

Second: network market situation analysis

1. Network market outlook analysis

At present, I over the tea market overall demand is too saturated, the growth rate of consumption hell tea production capacity expansion rate, supply exceeds demand buyer's market characteristics, in such a case, the main situation of China's tea market is a variety of tea, more than one enterprise, China's tea There are about thousands of kinds of tea, only the famous tea has about two hundred kinds.2 Tea market management is disordered, there is no standard. The many types of tea and enterprises lead to a chaotic market situation.3 The strength of enterprises is weak and brand awareness is weak. China's tea enterprises in large numbers, but most of the strength of the weak, the use of the traditional business model, the brand awareness of the tea enterprises is weak, China's registered their own brand of tea enterprises less than 1,000.

2. Yifu tea network market opportunity analysis:

Tea network marketing is a part of the rapid development of today's electronic business, network marketing does not need a middleman to reduce the circulation links, more and more people like online shopping. Online shopping is convenient and labor-saving. Favorable to the development of tea enterprises, Yifu is mainly sales Anxi Tieguanyin, Anxi Yifu Tea Factory tea factory direct sales, has its own high mountain ecological tea garden, tea authentic. Favorable sales.

3. Network market risk analysis

As a business-to-business, the main principle is: integrity-based. The customer's doubtful uncontrollable cognitive errors, are important factors affecting sales. The security of information, in the process of transaction to protect the confidentiality of business information requirements. Business situation is ever-changing transaction once reached, it can not be denied, otherwise it will affect the interests of a party. Network transactions pay attention to firewall technology, network anti-virus, information encryption and storage, authentication, authorization and so on.

Third: network market segmentation and target market positioning

1. Customer demand analysis

Customers buy tea as a gift to others, so the tea packaging can be set up to look good and generous to highlight the quality of the frequency of the field at the same time suitable for gifts. Tea is always inseparable from the tea set, tea can be sold together with the tea set. On the website can show some of the hot tea, to help customers select, attract consumers.

2. Market segmentation: Upper Blessing Tea is mainly engaged in Anxi Tieguanyin, people in Quanzhou have the habit of drinking tea, people also

like Upper Blessing Tieguanyin, Upper Blessing has a good market share.

3. Network company positioning

Why is the development of network marketing, how to carry out the benefits of network marketing, is to establish the enterprise's brand, or only product display, for the positioning of the network marketing of the Upper Deck, etc., there is a good breakdown and demand, according to the relevant features after making their own personalized tea network marketing website and program. And now the enterprise website can be divided into product display type, network marketing type, e-commerce type, and service type, different types, the marketing of different ways, so for the planning of network marketing is an excellent network marketing organization is one of the core strengths

Four network marketing strategy portfolio (compared with competitors)

1.

The product is the first factor in marketing, the enterprise in the whole process of marketing activities are inseparable from the product. With consumer demand increasingly showing the characteristics of personalization, the company should not rush to develop product strategy, but through the Internet to achieve a direct dialogue between the customer and the manufacturer, according to the specific requirements of different customers, product production and service, to carry out customized marketing.

2. Price strategy:

The development of price strategy in network marketing, should take into full account the values of each consumer, the customer's ability to consume. Traditional marketing pricing mainly consider the production cost of the product and the price of similar products on the market. But in the network, consumers shopping basically belong to the rational type, the price is appropriate depending on its value concept, so the company should fully grasp the consumer's purchasing information, to achieve full communication between the two sides.

3. Channel strategy:

Channel is the process of transferring products and services from producers to consumers. Network marketing so that the production company directly facing the consumer, the traditional channel impact, with which will be responsible for the delivery of consignment or sales agent. Channel strategy that solves the problem of logistics.

4. Promotion strategy:

The core issue of network promotion is how to attract consumers and provide them with information on goods with value incentives.

4.1, online discount promotion discount is also known as discount, discount, is currently the most commonly used online a way of promotion. Because the enthusiasm of Internet users to shop online is much lower than that of traditional shopping places such as shopping malls and supermarkets, the prices of online goods are generally lower than those sold in the traditional way to attract people to buy.

4.2, online gift promotion gift promotion is not too much in the online application, in general, in the new product launch trial, product updates, against competing brands, open up new markets, the use of gift promotions can achieve a better promotional effect. Advantages of gift promotion: can enhance brand and website awareness; encourage people to visit the site often to get more information about the offer; can be based on the degree of enthusiasm of consumers to request additional products and analyze the marketing effect and the response of the product itself, and so on.

4.3, online sweepstakes promotion sweepstakes promotion is one of the more widely used online promotional forms, is the majority of the site is willing to use promotional methods. Sweepstakes promotion is a person or several people to get more than the cost of participation in the activity as a means of promotion of goods or services, online sweepstakes are mainly attached to the survey, product sales, expanding the user base, celebrations, the promotion of a particular activity, and so on. Consumers or visitors get a chance to win a prize by filling out a questionnaire, registering, purchasing a product, or participating in an online event.

4.4, points promotion points promotion on the network than the traditional marketing methods to be simple and easy to operate. Online points activities are easy to realize through programming and databases, etc., and the results are highly credible and relatively easy to operate. Points-based promotions generally offer higher-value prizes, which consumers can earn by making multiple purchases or participating in an activity multiple times to increase their points. Points promotions can increase the number of Internet users to visit the site and participate in an activity; can increase the Internet users to the site's loyalty; can improve the visibility of the activity, and so on.

Tea Culture Promotion Theme Activity Program 2

Enrollment Planning for Yaxuan Tea Club

First, the background of the enrollment

Yaxuan Tea Club is a voluntary student group of the majority of tea-loving students, the club adheres to the spirit of the traditional Chinese tea ceremony, is committed to the promotion of tea knowledge, popularization of tea culture, the spread of the concept of green and low-carbon and a healthy way of life. As a new student, our society is committed to cultivating the sentiment of the members, so that their love of tea rises to the life? The club is also committed to promoting tea culture and spreading the concept of green, low-carbon and healthy lifestyle. The club is committed to cultivating the sentiment of our members so that their love for tea can be elevated to a passion for life. Yee? The pursuit of cultivation, so that the members of the university life become more fulfilling, so that they learn knowledge at the same time also for the future employment, entrepreneurship to lay a good foundation.

Second, the purpose of enrollment

In order to ensure that the Yaxuan Tea Society has fresh blood injection, there are enough high-quality reserves, can more effectively carry out the work of the society, to achieve the cadres of the old and the new, we will be in the 18th of this month on the first year of freshmen recruiting in order to achieve the following results:

1. Old and new students to recognize and understand our society.

2. To attract some talented and capable students to our club, and to inject new vitality into the development of our club. At the same time, we also provide a free play, *** with the stage of communication, so that we can show their talents,? Make the best use of things, make the best use of people? In order to take up the heavy responsibility of the current construction of a good society.

3. To the individual ability is weak but aggressive, want to get exercise students to create opportunities to learn in the activities of the society, to improve their own independent planning, collective cooperation, hands-on and communication and other aspects of the.

Third, enrollment rules

Time: September 18th

The second part

Establishment conditions

Location: Business School Lake Square

Objects: 11 new students

Fourth, enrollment rules

(a) pre-promotional

1, the publicity department in advance of about a week to produce Posters, sticking banners to inform the 11th grade new students of the information of the club recruitment.

2, the ministries of the organization of personnel under the dormitory publicity, to the freshmen dormitory downstairs to distribute the club recruitment publicity

(2) formal recruitment

1, the venue is set up in the school around the lake plaza, the preparation of two tables, two benches, and water fountains, invoices, etc., by the Ministry of Outreach

2, hanging banners, posters, moving tables, set up a tent, the Ministry of Planning is responsible for

3, recruiting counseling work by the club internal shift, to provide new students with relevant life advice

4, on-site tea performance, by the training department and the minister is responsible for

5, students want to join the club, after the registration, only need to pay 20 yuan membership fee, you can become a member of the club, by the office and the finance department is responsible for the collection of membership fees

(C) the end of the enrollment

The departments are responsible for the enrollment

(C) the end of the enrollment <

The departments stayed behind to clean up the scene and return the borrowed items

(D) The basic conditions for applying to become a member:

1 Have a certain interest in tea culture.

2 consciously support the constitution of the association.

3 have the will to join the association.

Tea culture publicity theme activities program 3

? Make friends with tea? Theme series activities program

First, the activity time: April 16?May 22

Second, the activity process:

(a) opening ceremony

1. Tea performance. Members of the Tea Ceremony Troupe will perform and demonstrate to the audience on the spot, so that the audience can feel the tea utensils, costumes and other specialized utensils usage. During the tea ceremony, a guzheng performance was also held to create a better atmosphere and arouse more interest in the tea aroma and sound

(2) Tea display. Tea companies will provide a variety of teas to be displayed at the tea tasting event, and explain their efficacy and characteristics

(3) Free tea tasting. We will set up a free tea tasting area, tea can be purchased, but also through sponsorship, sponsorship of tea will indicate the sponsoring company. Activities on-site tea tasting and tea games (to identify what kind of tea)

(4) Tea history and development of the display. In the activities of the site hanging pictures and text of the history of tea development, for students to show the origin and development of tea, is the students asked to understand more about the culture of tea, know that it is profound, help the inheritance of tea culture, enhance the national pride and patriotism

(B) Tea Ceremony Speech Contest

1.Activity time: preliminary round April 24 final round on May 14

2. Activity process:

1, preliminaries: registered students in the designated time on time to the venue, ten minutes of a short speech, the content and their understanding of tea. According to the state of the speech and the depth of the content of the speech selection, selected 10 people into the final.

2, the final: into the final students more detailed speech, in addition to the end of the speech will also carry out the knowledge of the quiz. The final comprehensive evaluation, the final winner

3, the final evaluation of the first prize 1, 2 second prize, 3 third prize, issued certificates and prizes. A number of winners, issued certificates.

(C) Flower Tea

1. Activity time: May 21

2. Activity location: in front of Building No. 3

3. Activity participants: teachers and students of Qingdao Agricultural University

4. Activity arrangements: 9:00 activity officially began, free to explain to the students about the knowledge of drinking flower tea

According to the needs of the students free gift tasting of tea. According to the needs of different students free gift tasting health flower tea

(D) you catch up with each other

1.Activity time: May 22

2.Activity location: the five-ringed stadium

3.Competition process: (1) will be divided into four groups of competitors, will be divided into four groups of two groups, a group of tea, a group for the functional attributes.

(2) for the tea of a group of students in the beginning of the game on behalf of the characteristics of the tea to catch the corresponding functional attributes of a group of students (each time the representative of the tea and functional attributes randomly selected).

(3) The game for a group of 15 minutes, according to the tea group to catch the corresponding functional group of students whether the number of students more than half to determine the winner

(E) Tea training

1.Activity time: May 15

2.Activity location: classroom

3.Activity participants: all students

(VI) Tea Culture Association Tea and Human Health Lecture

1. Lecturer: Ding Zhaotang

2. Activity object: all students

3. Lecture time: May 8

4. Participants: students who are interested in the culture of tea

5. Activity place: classroom

(VII) Rhyming Tea Ware Lecture

1. Speaker: Zhao Yonghou

2. Activity time: May 20

3. Activity place: classroom

4. Participants: students interested in tea

5. Activity process:

1. A professional or a student who has a research on tea explains the history of tea utensils, classifications, and how to identify good and bad tea utensils.

2, play music, set the scene

3, through the ppt to show students the knowledge of tea.

4, on-site questions, to answer students about the tea set of doubts.