What are the six common pricing strategies?

Six common pricing strategies are as follows:

1, discount pricing

Discount pricing refers to making some concessions on the basic price, directly or indirectly reducing the price to win customers and expand sales.

2. Psychological pricing method

Every product can meet a certain demand of consumers, and its value has a great relationship with consumers' psychological feelings.

3. Differential pricing

Differential pricing is a pricing method that sets different prices according to customers' willingness to pay. Its purpose is to establish basic demand, alleviate demand fluctuation and stimulate consumption.

4. Regional pricing strategy

It takes some freight to transport the products from the place of origin to the customers. In other words, enterprises have to decide whether to formulate regional price differences.

5. Combination pricing strategy

It is one of the psychological pricing strategies to adopt different pricing strategies for interrelated and complementary products to cater to some psychology of consumers.

6, new product pricing

New product pricing can adopt skimming pricing method, penetration pricing method and satisfactory pricing method.

Influencing factors of pricing strategy:

1, internal factors

Enterprise's marketing purpose, enterprise's marketing mix, product cost and pricing target.

2. External factors

Market structure, price elasticity of market demand, competitors' products and prices, national policies and regulations and other external environmental factors.