What is the purpose of marketing?

The purpose of bank marketing is to improve customers' satisfaction with the bank by providing customers with high-quality, efficient and personalized services, so as to maintain their loyalty to the bank, establish long-term relations with the bank, and gain greater benefits for both parties in continuous business cooperation. \x0d\ There are two concepts here: \x0d\ Customer satisfaction: it is the ratio of customer's expected effect to perceived result. Before receiving the service, customers often have an expectation of the service they can get in the future, which is the expectation made by the human brain after judging the surrounding environment and historical evolution. When receiving services, customers will be satisfied if the perceived results exceed expectations. On the other hand, they are not satisfied. It is impossible for banks to change customers' expectations, so in order to improve customer satisfaction, it is necessary to improve customers' perception of service. \x0d\ Customer loyalty: The customer's loyalty to the enterprise shows that the customer's dependence and nostalgia on the enterprise will not change due to the interference of external factors due to the service and relationship marketing provided by the enterprise to the customer. There are many reasons that affect customers' job-hopping, internal, external and customers' own? But the root cause is the decline in customer satisfaction. If banks want to retain customers and make them loyal to the bank, the most important thing is to satisfy customers first.