What are the marketing strategies and publicity channels for travel agencies?

1, direct channel or indirect channel marketing strategy

Direct channel (directchannel), also known as the zero-level channel, meaning that there is no intermediary involved, the product is sold directly from the producer to the consumer (user) channel type. Direct channel is the main type of product distribution channels.

2, long or short channel marketing strategy

Long channel is after two or more intermediate links to reach the hands of consumers, the length of the distribution channel depends on the circulation of goods throughout the circulation process through the circulation links or intermediate level, after the circulation links or intermediate level, the more the longer the distribution channel, and vice versa, the distribution channel is relatively short.

3, wide channel or narrow channel marketing strategy

The width of the distribution channel depends on the distribution channel at each level on the use of the same type of intermediary number of how many. In each level of the distribution channel, the use of the same type of intermediaries, the more the number of distribution channel the wider, and vice versa, the distribution channel is narrower. A producer who chooses more than two intermediaries of the same type to sell goods in a particular segment is called a wide channel.

4, single marketing channel and multi-marketing channel strategy

Publicity methods are specific forms of implementation of publicity work. For example, is the oral form, news broadcast form, or layers of meetings held in the form of publicity, are publicity way problem. Propaganda mode is not a general propaganda method, but the inherent style of propaganda channels, specifically refers to the behavior of information dissemination.

Expanded

The function of the travel agency sales channel

In general, the travel agency sales channel has two main functions: on the one hand, it can expand the number of points of sale away from the producer of tourism products and delivery sites outside; on the other hand, it can be realized in the tourism products before the production of their purchase. The distribution channel acts as a conduit for the transfer of the travel agency product from producer to consumer, overcoming the main barriers that separate the product from the consumer, such as time, place and ownership. Specifically, members of the sales channel have the following main functions.

①Through the travel agency sales channel, the establishment of tourism products producers (travel agencies) and tourism consumers between the economic links, so that travel agencies produce tourism products through the sales channel a steady stream of tourism market into the consumer sector. Thus, the value of tourism products produced by travel agencies can be realized, reproduction can be carried out smoothly, and tourism consumers to meet their consumption needs.

②Through the travel agency sales channels in the channel members, investigation and research on the market demand changes in tourism consumers, market forecasts, and timely changes in consumer demand feedback to the travel agency with product production functions, prompting these travel agencies in accordance with market demand, adjusting the structure of tourism products, and constantly introduce new products, supply of best-selling products.

③Through the travel agency sales channels, in the types and grades of tourism products to regulate the travel agency and the contradiction of tourism consumers. Due to the specialization of production, travel agencies to produce the types and grades of tourism products are very limited. But the consumer demand grade, variety, specification complete tourism products, and with the improvement of the consumption level, the purchase of selective improvement, this requirement is more intense. And the specificity of the needs of different categories of tourism consumers is also greatly enhanced.

Baidu Encyclopedia - Marketing Channel Strategy

Baidu Encyclopedia - Publicity Methods