What are the key points in the planning and design of theme parks?

Theme park is a kind of tourism product based on creativity, so the theme selection of theme park is very important. Successful theme parks in the world have distinct personalities and their own strengths, which leave an unforgettable impression on people. On the other hand, most theme parks in China have repetitive attributes and lack individuality. Most theme parks are copied, with similar contents, lacking scientificity, authenticity, artistry and interest, and lacking serious market analysis and real creativity to create landscapes. The result is, of course, bleak management or a hasty conclusion, resulting in a waste of financial, human and material resources.

Second, the theme park location

Site selection is an important economic factor affecting the success of theme park research. The site selection of theme parks must be based on the detailed analysis of the surrounding tourism market and on-the-spot investigation, and it must not be imagined out of thin air and decided hastily. As a good theme park, we should make full use of China's market environment analysis to locate and occupy the market, correctly choose cultural and spiritual connotations, improve the revisiting rate and investment risk return rate, and promote the development of other local related industries through the multiplier effect on tourism.

Third, the theme creativity.

The theme of the theme park is optional. We need the innovative development thinking of enterprises, and the management of theme parks also needs constant innovation. Only in this way can the theme park keep the freshness of tourists forever and prolong its life cycle. When studying the theme creativity and planning, we should closely focus on the "tourist demand", highlight the characteristics of leisure life and entertainment, and show the "new form of tourism". Therefore, developers must be in the forefront of the China market in terms of landscape system design, tourism service products and follow-up updating teaching of theme parks.

Fourth, special product development and update.

We believe that due to the competition in the tourism market, brand-name tourism products will eventually attract and attract more tourists. If theme parks want to occupy a certain share in the market, they must realize the branding of tourism products, strive to improve brand awareness and brand reputation, thus forming a tourism brand and establishing a brand image.

Verb (abbreviation of verb) Cultural Connotation of Theme Park

Whether a theme park has development potential and vitality plays a very important role in its cultural connotation. Therefore, tourism and culture must be closely combined, culture should be managed as tourism, tourism should be developed in an all-round way by exploring and spreading culture, culture should be displayed in many directions by operating tourism, and theme parks should be endowed with rich cultural connotations, thus creating distinctive tourism culture.

Six, marketing strategy

How to improve the revisit rate of theme parks is one of the urgent problems in the development of modern theme parks, and it is also the main way for the sustainable development of theme parks. Now we all know which elements conform to the planning and design of theme parks. Theme parks are places to meet the diverse needs of tourists, so the development of theme parks must be completely market-oriented under the premise of theme park planning and design.