Traditional Culture Encyclopedia - Traditional culture - What are the specific processes of e-commerce operations?
What are the specific processes of e-commerce operations?
E-commerce customer service, working time is 9:00 am - 24:00 pm, every day as long as you can use online chat tools to answer customer questions, facilitate transactions at the same time query tracking logistics, to ensure that the goods to the hands of the customer, if the customer is not satisfied with the use of the day-to-day business of the e-commerce sales module in a timely manner to solve the problems raised by the customer and the request for the return of goods.
E-commerce operations, 1, responsible for team management and the overall planning of the company's online store promotion, marketing, promotion and other systematic operational work, as well as the daily maintenance of the store, revision, sales, after-sales service and other operational and management work (activities set, discount settings, store display, etc.), according to the marketing strategy and plan, coordination of marketing and promotional resources, planning, organizing, implementation of promotional activities.2, responsible for Taobao and other platforms product ranking optimization (such as keywords, popularity of baby, the number of views, etc.), store traffic optimization (with marketing means to grow the store PV, independent IP), conversion rate optimization (traffic to sales research), data research statistics (CNZZ), Taobao marketing tools optimization and use (such as through train, with packages, spike, discounts, etc.). 3, to understand and collect information about the dynamics of the network and competitors' products. Understand and collect the dynamic information of peer and competitive products on the network, through the website background data analysis to develop the corresponding optimization program. Responsible for research based on Taobao station a variety of promotional channels and methods. Simply put, you need to be familiar with the platform, business, and make effective plans and programs for the platform.
Electricity business planning, can be said to be the refinement of the work of the e-commerce operation position, 1, responsible for the online store copy (Taobao copywriting) editing of goods intuitive, emotional, attractive description, improve the conversion rate of goods description; 2, writing and optimizing the content of the site's product introduction, selling point text refining and embellishment, so as to effectively enhance the consumer's desire to shop;
Electricity business artisan. As the name suggests, is to beautify the picture, from the store image design to logo, and then refined to the picture description, and strive to impress consumers. Generally required to have a basic code, cut the picture with. E-commerce operations specifically have the following processes:
1. Determine the product objectives;
2. Positioning analysis of the product;
3. Promotion of the cost of the budget;
4. Promotion of the selection of methods and channels;
5. Promotion of the summary of the process. E-commerce operation of the specific process of the following five aspects, which are more in line with the daily plan, progress management, summary and other functions.
One is to determine the product objectives;
Two is to locate and analyze the product;
Three is to promote the cost of the budget;
Four is to promote the selection of methods and channels;
Five is to promote the summary of the process.
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